Director, Digital Strategy | Sam's Club

Walmart; Hoboken (NJ); On-site; USD 130,000 - 170,000; Full time

Job summary

Join a fast-growing team at Sam’s Club as the Director of Digital Strategy where you'll lead a team in crafting omni-channel media strategies. With a focus on leveraging first-party membership data, you will create impactful marketing initiatives that enhance member experiences and engage advertisers. This strategic role requires extensive experience in digital media, team leadership, and a strong understanding of advertising technology.

Qualifications

• 15+ years in digital media/industry, retail media preferred.
• 5+ years leading large teams.
• Experience with advertising technology and performance trends.

Responsibilities

• Lead the Omni-channel Media Strategy team and align activation plans.
• Supervise and develop team members.
• Collaborate with stakeholders for continuous improvement.

Skills

Leadership

Analytical Skills

Communication

Digital Media Strategy

Education

Bachelor’s Degree in Business or related field

Tools

CRM

Ad Servers

DSPs

BI Platforms

Job description

Position Summary...

What you'll do...

At Sam’s Club, we are member-obsessed. We look to add value to the Sam’s Club membership, partnering with suppliers to bring unique and exciting values to our members. Sam’s Club Member Access Platform (MAP) is the nexus of the Supplier -Marketer- Merchant partnership, responsible for delivering impactful omni-channel member experiences with measurable insights. MAP is evolving into a dynamic, immersive, and first Retail Experience Network.

This is a unique opportunity to join a fast-growing team within Sam’s Club, focused on digital campaigns leveraging extensive first-party membership data to drive results and enhance member experiences. MAP is a key growth pillar, vital for creating engaging omni-channel experiences.

As a Director of Digital Strategy, you will lead a team of Omni-channel Media Strategy Senior Managers, building category strategies across onsite, offsite (e.g., The Trade Desk, Meta), and in-club tactics to meet and exceed advertiser goals. You will partner with sales and account management leaders to develop category plans to grow existing and new advertiser engagement. The team will also provide channel expertise to optimize tactics and results, reporting to the Head of Client Success for MAP.

The ideal candidate will have a strong understanding of digital omni-channel media operations, channel mix optimization, and experience across offsite, onsite, and in-store channels.

What you'll do:

• Lead the Omni-channel Media Strategy team, creating strategic frameworks and activation plans aligned with client goals.
• Develop knowledge of the end-to-end member journey across tactics with the Education team.
• Supervise and develop team members, fostering a high-performance environment.
• Promote company policies, ethics, and compliance, ensuring team adherence.
• Evaluate current plans and initiatives for effectiveness, collaborating with stakeholders for continuous improvement.

What you'll bring:

• 15+ years of digital media/industry experience, retail media preferred.
• 5+ years leading large teams with process development and operational maturity.
• Experience with CRM, ad servers, DSPs, BI platforms, and related tools.
• Strong understanding of advertising technology and data/performance trends.
• Excellent analytical, communication, and leadership skills.
• Bachelor’s degree in business or related field.

Minimum Qualifications: Bachelor’s degree in Communications, Marketing, Business, or related field and 5 years’ experience in public relations, communications, or related field OR 7 years’ experience in public relations, communications, or related field. 2 years’ supervisory experience.

Preferred Qualifications: Experience in digital advocacy, grassroots projects, Walmart communications, digital platforms, and social networks.

Location:

221 River St, Hoboken, NJ 07030, United States of America