Director, Digital Strategy

Sam's Club; Hoboken (NJ); On-site; USD 132,000 - 264,000; Full time

Job summary

Sam's Club is seeking a Director of Digital Strategy to drive impactful omni-channel experiences and campaigns leveraging our first-party membership data. This unique opportunity entails leading a team focused on strategic media planning and execution while collaborating across various departments. The ideal candidate will have extensive experience in digital media, strong leadership skills, and a robust understanding of the retail media landscape.

Benefits

401(k) match

Stock purchase plan

Paid maternity and parental leave

Multiple health plans

Paid time off (PTO)

Qualifications

• 15+ years of experience in digital media/ad ops.
• 5+ years in leading teams through operational execution.
• Strong understanding of advertising technology and measurement trends.

Responsibilities

• Lead the Omni-channel Media Strategy team.
• Develop end-to-end member journey knowledge-base.
• Evaluate and consult on ongoing effectiveness of plans.

Skills

Leadership

Analytical Thinking

Digital Media Experience

Collaboration

Communication

Education

Bachelor’s degree in business or related field

Tools

CRM

Ad Servers

DSPs

Job description

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This range is provided by Sam's Club. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$132,000.00/yr - $264,000.00/yr

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At Sam’s Club, we are member-obsessed. We look to add value to the Sam’s Club membership, and we partner with suppliers to bring unique and exciting values to our members. Sam’s Club Member Access Platform (MAP) is the nexus of the Supplier -Marketer- Merchant partnership and are responsible for delivering our suppliers (advertisers) impactful omni-channel member experiences that are married with measurable insights. MAP is evolving from a traditional retail media network into something more dynamic, more immersive and more aligned with how people shop, and becoming the first Retail Experience Network.

This is a unique opportunity to join a fast-growing, highly visible team within Sam’s Club, focused on planning and executing digital campaigns onsite and offsite leveraging our extensive and robust first-party membership data to drive impactful results for our brand partners. MAP is a key pillar within Sam’s Club growth strategy and critical to building the best, most engaging omni-channel experiences for our members.

As a Director of Digital Strategy, you will lead a team of Omni-channel Media Strategy Senior Managers responsible for building category level strategies, inclusive of onsite, offsite (eg. The Trade Desk, Meta), and in-club tactics, that will deliver (and exceed) advertiser goals, as well as provide expertise in recommendations for optimized plans. This role will partner shoulder-to-shoulder with the Head of Sales and Head of Account Management to create category-level plans to grow existing advertiser engagement as well as capture new advertisers for MAP. In addition, the Media Strategy team will also be responsible for providing channel-level expertise to the broader MAP team, including partnering with Education and Product on surfacing best practices for channel & tactic activation to optimize results. This role will report directly to the Head of Client Success for MAP.

The ideal candidate will have a strong baseline knowledge of how a digital omni-channel media business operates across offsite, onsite, and in-store, and ways to optimize channel mix to deliver on advertiser goals.

What you'll do:

• Lead the Omni-channel Media Strategy team that owns the strategic framework and creation of omni-channel media and activation plans with an execution mindset by understanding client goals and needs in close partnership with the Sales, Account Management, Media Activation and Product teams, amongst others.
• Develop and create a knowledge-base of the end-to-end member journey across tactics, in partnership with the Education team.
• Provide supervision and development opportunities for associates by selecting and training mentoring assigning duties building a team-based work environment establishing performance expectations and conducting regular performance evaluations providing recognition and rewards coaching for success and improvement and ensuring diversity awareness
• Promote and support company policies procedures mission values and standards of ethics and integrity by training and providing direction to others in their use and application ensuring compliance with them and utilizing and supporting the Open Door Policy
• Ensure client and business needs are being met by evaluating the ongoing effectiveness of current plans programs and initiatives consulting with business partners and/or other key stakeholders soliciting, evaluating and applying suggestions for improving impact and effectiveness against client goals.

What you'll bring:

• 15+ years of digital media/ad ops/industry experience - retail media industry experience preferred
• 5+ years of leading large teams through foundational building of process to mature operational execution
• Knowledge and experience working with CRM, order management systems, ad servers, DSPs, BI platforms and other related advertising tools and systems.
• Strong understanding of the advertising technology and data/performance measurement trends
• Strong analytical thinking and the ability to clearly communicate findings and solutions, both written and verbal
• Demonstrable success as a leader of change, by achieving operational excellence by optimizing processes and systems.
• Ability to move fast, be bold, and thrive in a dynamic, quickly changing environment.
• Ability to effectively influence and communicate cross-functionally with a strong focus on collaboration.
• Demonstrates strong leadership with the ability to build, train, coach and develop a high performing team.
• Excellent communication and writing skills.
• Capability to work proactively under pressure and handling multiple ad hoc requests.
• Ability to advise partners on best practices and areas of opportunity.
• Bachelor’s degree in business or related field.

Business Acumen:

• Strong working knowledge of Industry and environmental factors effecting clients and advertisers within the cross-platform media landscape
• Expertise in digital and shopper marketing platforms (ie. in club, booklets) with a focus on how they work together to deliver an end-to-end consumer experience
• Ability to synthesize omni-channel strategies based on advertiser goals and needs

Business & Financial Acumen:

• Requires knowledge of relevant financial and business management terminology, metrics, key performance indicators and budgeting
• Ability to understand the business choices and how it applies to the business context
• Develops business centric solutions that align to strategy and enable performance optimization for clients
• Effectively communicates the business level impact to diverse audiences and ensures understanding

Relationship Management:

• Requires expertise in Stakeholder identification and mapping Stakeholder analysis, Stakeholder communication, Stakeholder engagement techniques, Stakeholder management effectiveness tools and methods
• Fluency in many specialized business and media vernacular
• Establishes best practices for team members to collaborate with people from different cultures and have different perspectives
• Established shared goals and information sharing platform to foster collaboration
• Leads cross-functional strategic initiatives and encourages team to cultivate relationships across the businesses and markets
• Facilitates cross-functional team thinking and brainstorming activities to collectively create and share ideas
• Collaborates with partners in the value chain to achieve beneficial working relationships and positive outcomes across international markets
• Seeks out individuals with different perspectives to help foster creativity and personal growth

Omni-channel Marketing and Advertising Orientation:

• Require knowledge of Programmatic and online advertising
• Ability to leverage online tools to assess the impacts of online, print, and in-club advertisements and run ad hoc report for senior management
• Demonstrates expert-level knowledge of how advertisers run campaigns across online, print and in-club channels

Core Values:

• Demonstrates and encourages respect for all builds a high-performing team seeks and embraces differences in people cultures ideas and experiences creates a workplace where all associates feel seen supported and connected through culture of belonging so associates thrive and perform drives a positive associate and customer member experience for all identifies attracts and retains the best team members
• Builds strong and trusting relationships with team members and business partners works collaboratively and cross-functionally to achieve objectives and communicates and listens attentively with energy and positivity to motivate influence and inspire commitment and action
• Delivers expected business results while putting the customer member first and consistently applying an omni merchant mindset and acts with an Every Day Low Cost mindset to drive value and Every Day Low Prices for customers, members
• Adopts a holistic perspective that considers data analytics customer member insights and different parts of the business when making plans and shaping the teams strategy
• Consistently raises the bar and seeks to improve demonstrates curiosity and a growth mindset seeks feedback asks thoughtful questions fosters an environment that supports learning innovation and learning from mistakes and intelligent risk-taking and exhibits resilience in the face of setbacks
• Seeks and implements continuous improvements and encourages the team to leverage new digital tools and ways of working

The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.

Equal Opportunity Employer

Walmart, Inc. is an Equal Opportunity Employer By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing unique styles, experiences, identities, ideas and opinions while being welcoming of all people.

Who Are We

Sam Walton opened the first Sam's Club in 1983 to meet a growing need among customers who wanted to buy merchandise in bulk. Since then, Sam's Club has grown rapidly, operating almost 600 clubs in the US. By offering affordable, wholesale merchandise to members, Sam's Club helps make saving simple for families and small business owners.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Strategy/Planning and Advertising

• Industries

  Retail

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