Director of Digital Rewards & Engagement

Caesars Entertainment

Las Vegas (NV)

Sur place

USD 175 000 - 190 000

Plein temps

Il y a 2 jours

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Avantages offerts par ce poste

Medical Insurance

Vision Insurance

Dental Insurance

Life Insurance

Disability Insurance

401(k) Match

Cash Bonuses

Flexible Time Off

Company Holidays

Résumé du poste

Caesars Digital is seeking a Director of Product for Digital Rewards & Engagement to lead the vision, strategy, and execution of the online rewards experience across Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook.

The role focuses on leveraging the Caesars Rewards program to drive engagement, lifetime value, and profitability, while collaborating with Gaming, Marketing, Compliance, and Engineering teams in a regulated iGaming environment.

Qualifications

5+ Years Product Management Experience
Experience in regulated iGaming/Sports betting markets preferred
Experience with omni-channel loyalty programs preferred
Experience working with executive stakeholders preferred

Responsabilités

Define and own the long-term vision and product roadmap for loyalty, rewards, and engagement across digital products.
Develop innovative loyalty mechanics that utilize the existing Caesars Rewards program structure to maximize player engagement and lifetime value.
Work with senior stakeholders to align the digital Caesars Rewards strategy with business and commercial goals, player segmentation strategies, and responsible gaming principles.
Partner closely with engineering, promotions, CRM, marketing, compliance, and operations teams.
Serve as the product authority on Caesars Rewards in the digital products.
Own the full product lifecycle for Caesars Rewards in our real-money gaming suite of products - from concept and regulatory review through launch and continuous optimization.
Optimize UX for earning, tracking, and redeeming rewards across casino and sportsbook journeys.
Define and track KPIs including activation, engagement, retention, churn, MARPU, Player LTV, bonus cost efficiency, and Caesars Rewards redemption rates.
Work with Casino, Sportsbook, and Marketing stakeholders to balance digital reinvestment through the Caesars Rewards program with profitability.
Present performance insights and strategic recommendations to senior leadership.
Lead integration efforts of third-party loyalty vendors, CRM platforms, payments, and any additional relevant providers.
Collaborate with business stakeholders on product strategy and vision for third-party promotions and exclusive offers (ex. Shop takeovers, branded promotions, etc.)
Ensure extensibility for new jurisdictions, brands, and regulatory requirements.