Director – Digital Product

Five Guys Enterprises; Alexandria (VA); On-site; USD 120,000 - 150,000; Full time

Job summary

A well-known fast-food restaurant chain is seeking a Director - Digital Product to develop and implement their digital product strategy, managing guest-facing platforms and optimizing customer experiences. The ideal candidate will have over 10 years of experience in the digital space, with substantial managerial experience and a strong focus on driving engagement across all digital channels. This role offers an opportunity to lead high-impact digital campaigns in a dynamic environment.

Qualifications

• 10+ years experience in the digital space with a strong focus on digital platforms.
• 5+ years of management experience.
• Strong analytical skills to inform product decisions.

Responsibilities

• Own roadmap and customer experience for all guest‑facing digital platforms.
• Define KPIs and use data and feedback for leadership.
• Partner with marketing and data teams to meet business needs.

Skills

Data analysis

Digital marketing

Customer engagement

Project management

Education

Bachelor’s degree in Marketing, Business, or related field

MBA or Graduate Degree

Tools

Microsoft Office Suite

Job description

Director - Digital Product

Will develop, implement and maintain Five Guys’ digital product strategy, including managing guest‑facing digital platforms, applications, and third‑party delivery & catering relationships. This position is a creative, strategic thinker who can analyze customer data to optimize the entire customer experience journey across all digital platforms.

Will utilize customer insights to drive engagement and sales across Five Guys digital platforms, partnering with internal and external teams to create high‑impact campaigns that drive conversions, engagement, and sales.

Essential Duties and Responsibilities

• Own roadmap and customer experience for all guest‑facing digital platforms – Five Guys app, web ordering, kiosks, and digital menu boards.
• Define KPIs, use data and guest feedback to inform leadership on product decisions and prioritizations.
• Ensure all digital campaigns hit the mark in terms of strategic goals, sales, and customer engagement.
• Ensure the development of universal, frictionless, and seamless customer journeys across all digital platforms.
• Partner with marketing, CRM, loyalty, and data teams to translate business needs into clear product requirements and technical solutions.
• Strategically develop and steer 3rd‑party sales channel relationships – DSPs, ezCater, etc.
• Experiment, iterate, and optimize customer engagement across all digital platforms.
• Ensure cross‑functional collaboration to launch and optimize features.
• Ensure platform reliability and performance across all digital channels.
• Stay updated on emerging digital trends, AI‑driven personalization, and customer experience innovations.

Qualifications Guidelines

Education/Experience:

• Bachelor’s degree in Marketing, Business, or related field – required.
• MBA or Graduate Degree – preferred.
• 10+ years experience in the digital space with a strong focus on digital platforms and sales channels.
• 5+ years of management experience.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Computer Skills: Exceptional computer skills required in Microsoft Office Suite, Internet, and other appropriate software.

Supervisory Responsibilities: This position requires supervisory responsibilities.

Physical Demands: Occasional travel will be required, with business needs dictating >50% in certain periods of time.

Equal Opportunity Employer.

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.