VP, Digital

Five Below; Philadelphia (Philadelphia County); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Health coverage

Financial wellness support

Personal wellness programs

Job summary

A retail company is seeking a VP, Digital to lead their digital strategy and enhance customer experiences while driving growth. This role demands 12–15+ years of experience in digital marketing with proven success in omnichannel transformations. The ideal candidate will possess strong leadership and analytical skills, backed with a Bachelor's degree. This position offers a dynamic environment focused on innovation and customer engagement.

Qualifications

• 12–15+ years of experience in digital strategy or marketing.
• Proven success in leading digital transformations.
• Strong understanding of digital UX/UI and customer behavior.
• Experience partnering with IT and merchandising.

Responsibilities

• Lead the digital strategy and team to drive growth.
• Optimize digital experiences across website and mobile app.
• Execute omnichannel experiences like BOPIS and Ship-from-Store.
• Collaborate across departments for better customer service.

Skills

Digital strategy development

E-commerce expertise

Leadership skills

Analytical mindset

Communication skills

Education

Bachelor's degree

MBA or advanced degree preferred

Job description

Overview

VP, Digital position at Five Below. Lead and shape the digital strategy to drive growth, omnichannel excellence, and customer-centric experiences aligned with the Five Below Way values.

Key Responsibilities

• Build and lead a high-performing digital team focused on innovation, performance, and growth.
• Foster partnerships with technology, marketing, operations, and finance leaders.
• Translate business goals into actionable digital initiatives with clear KPIs and ROI expectations.

Customer Experience & Digital Optimization

• Drive optimization of digital experiences across website and mobile app to enhance usability, engagement, and conversion.
• Lead efforts to improve site and app performance, speed, and personalization.
• Cultivate a culture of continuous innovation, including exploration of AI, automation, and emerging retail technologies.

Omnichannel Experience

• Own the strategy and execution of omnichannel experiences such as Ship-to-Home, Buy Online, Pick Up In Store (BOPIS), and Ship-from-Store.
• Collaborate across departments to ensure seamless fulfillment and customer service.

Cross-Functional Partnerships

• Partner with IT to optimize digital platforms, site architecture, and customer conversion tools.
• Collaborate with merchandising and buying teams to ensure products are merchandised and discoverable on digital channels.
• Manage and enhance the product digital onsite process, ensuring accuracy, relevance, and alignment with business goals.
• Partner with brand and creative teams to maintain a consistent voice and digital identity.

Digital Merchandising & Product Experience

• Own digital product presentation strategy, including taxonomy, filtering, product content, and placement.
• Optimize the onsite customer journey from product discovery through purchase.

Digital Product Onsite Process

• Own and optimize the product digital onsite process, including PDP photo studio, sample management, and onsite process.

Qualifications

• 12–15+ years of progressive experience in digital strategy, e-commerce, or digital marketing within retail or consumer brands.
• Proven success in leading digital and omnichannel transformation efforts.
• Strong understanding of digital UX/UI, customer behavior, and conversion rate optimization.
• Experience working in close partnership with IT, merchandising, and fulfillment.
• Excellent communication, leadership, and team development skills.
• Strong analytical mindset and experience using digital metrics to drive business decisions.
• Bachelor’s degree required; MBA or advanced degree preferred.

Benefits

Explore our benefits site to discover all the perks and support we offer. From health coverage to financial and personal wellness, we’ve got you covered.

benefits.fivebelow.com/public/welcome

Equal Opportunity & Accommodations

Five Below is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.

Five Below is committed to providing reasonable accommodations for individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please submit a request and include the nature of your request and your contact information.

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