Digital Marketing Manager

FreeRange Concepts; Dallas (TX); On-site; USD 70,000 - 120,000; Full time

Benefits offered by this job

401(k) with employer match

Short-term disability

Long-term disability

Weekly pay

Paid time off

Team member perks

Job summary

FreeRange Concepts is seeking a Digital Marketing Manager to lead digital strategy across five restaurant/entertainment brands. You will shape and run initiatives spanning web, paid media, guest data, and analytics to grow new guest discovery, retention, and lifetime value.

Responsibilities include owning website performance, managing agencies, overseeing GA4/SEO, and driving email marketing, online ordering, and cross-brand reporting. Collaboration across brands and vendors is key.

Qualifications

• 4+ years of experience in digital marketing across multi-brand environments.
• Hands-on expertise with GA4 and Google Search Console.
• Working knowledge of on-page and technical SEO fundamentals.
• Experience managing paid search and/or paid social campaigns with budgets.
• Experience with email marketing/CRM platforms.
• Comfort managing external agencies and platform vendors.

Responsibilities

• Own website strategy and performance across all five brands.
• Manage web agency relationships for site redesigns and SEO.
• Own Google Business Profile, Search Console, and GA4 across all locations.
• Manage non-Google business listings and directory accuracy.
• Own online reputation management and review response across platforms.
• Own the digital reservations experience across brands.
• Manage 3rd-party online ordering presence.
• Grow first-party/direct ordering through incentives and guest experience.
• Own email marketing and CRM strategy and execution.
• Plan, execute and optimize paid search campaigns across brands.
• Build and maintain cross-brand performance reporting and dashboards.

Skills

Data-driven decision-making

Written and verbal communication

Tech-savvy / hands-on with platforms

Education

Bachelor's degree or equivalent

Tools

GA4

Google Search Console

Email marketing/CRM platforms

Job description

Job Description:

Are you someone who thrives on growing digital strategy for a company that's already in growth mode? We're looking for a highly motivated Digital Marketing Manager to lead digital strategy across our five-brand restaurant and entertainment portfolio, with each brand at its own stage of digital growth. You'll shape the approach as much as run it — working across web, paid media, guest data, and analytics to grow new-guest discovery, retention, and lifetime value across the portfolio.

Responsibilities:

• Own website strategy and performance across all five brands
• Manage web agency relationships for site redesigns, upkeep & SEO
• Own Google Business Profile, Search Console, and GA4 across all locations
• Manage non-Google business listings and directory accuracy
• Own online reputation management and review response across platforms
• Own the digital reservations experience across brands
• Manage 3rd-party online ordering presence
• Grow 1st-party/direct ordering through incentives and better guest experience
• Own online ordering test-and-learn strategy to identify what drives revenue & profitability
• Own email marketing and CRM strategy and execution
• Plan, execute and optimize paid search campaigns across brands
• Build and maintain cross-brand performance reporting, dashboards & scorecards
• Manage in-store digital signage content across all brands
• Maintain and evolve the team's digital maturity roadmap
• Manage relationships with key digital vendors and platform partners
• Manage marketing admin functions — donations, guest relations inboxes, weekly store communications

Requirements:

• Bachelor's degree or equivalent
• 4+ years of experience in digital marketing, ideally in multi-unit restaurant, hospitality, or retail
• Hands-on expertise with GA4 and Google Search Console — fluency, not just familiarity
• Working knowledge of on-page and technical SEO fundamentals
• Experience managing paid search and/or paid social campaigns with real budget accountability
• Experience with email marketing/CRM platforms
• Comfort managing external agencies and platform vendors
• Experience with online ordering and/or reservations platforms a plus
• Data-driven decision-making with the judgment to prioritize across brands at different maturity stages
• Outstanding written and verbal communication skills
• Advanced knowledge of Microsoft Office / Google Workspace
• Tech-savvy and comfortable getting hands-on with new platforms
• 401(k) With Employer Match
• Short-term & Long-term Disability
• Weekly Pay
• Paid Time Off
• Many more Team Member Perks

FreeRange Concepts is an Equal Opportunity Employer