Director, Digital Marketing & Fan Engagement

Baltimore Orioles; Baltimore (MD); On-site; USD 100,000 - 110,000; Full time

Job summary

Baltimore Orioles is seeking a Director, Digital in Baltimore, MD to lead our digital marketing and advertising efforts across web, email, SMS, and performance media, reporting to the VP of Integrated Marketing.

You will own lifecycle marketing, brand storytelling, and cross-channel campaigns to drive fan engagement, ticket sales, and revenue. Strong leadership and data-driven decision making are essential, with collaboration across league partners and internal teams.

Qualifications

• 6-10 years in digital marketing including email, web, SMS.
• Experience presenting to senior management.
• Ability to manage multiple campaigns and teams.
• Excellent writing and communication skills.

Responsibilities

• Lead integrated marketing campaigns across digital, email, SMS, and media.
• Align campaigns with fan engagement and revenue goals.
• Oversee lifecycle marketing and marketing automation.
• Drive ROAS through performance media planning and optimization.
• Own branding and multi-channel storytelling.
• Collaborate with league office on media planning.
• Develop annual KPIs for ticketing growth.
• Rebuild digital platforms as needed.

Skills

Digital marketing

Email marketing

Web marketing

SMS marketing

Performance marketing

Data-driven

Brand strategy

Campaign planning

Team leadership

Budget management

Education

Bachelor's degree

Tools

Google Analytics

CRM systems

Marketing automation

Media buying platforms

Job description

Baltimore Orioles is seeking a Director, Digital in Baltimore, MD to lead our digital marketing and advertising efforts across web, email, SMS, and performance media, reporting to the VP of Integrated Marketing.

You will own lifecycle marketing, brand storytelling, and cross-channel campaigns to drive fan engagement, ticket sales, and revenue. Strong leadership and data-driven decision making are essential, with collaboration across league partners and internal teams.