Head of Social Media & Content Strategy

Baltimore Orioles; Baltimore (MD); On-site; USD 155,000 - 170,000; Full time

Benefits offered by this job

Unlimited PTO

Paid holidays

Health insurance (single and family)

Vision and dental coverage

Life insurance

401(k) with discretionary employer 
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Concession/merchandise discounts

Free parking

Complimentary baseball tickets to home

Job summary

The Senior Director of Social Media & Content at the Baltimore Orioles will shape how the team shows up in culture and connects with fans across platforms. You will lead social media and content production, setting vision, strategy, and a revenue-minded content program that engages audiences and strengthens the brand.

You will translate brand priorities into data-driven content, balance creativity with performance, and guide a high-performing team to deliver impactful, platform-native content

Qualifications

• 10+ years leading social media, digital content, or video production.
• Experience turning brand priorities into content strategy.
• Strong analytical skills with data-driven decision making.
• Proven leadership of cross-functional teams.
• Deep understanding of platform trends and formats.
• Excellent communication and collaboration.

Responsibilities

• Lead social media strategy and execution across Orioles platforms, establishing a clear vision for how the brand shows up, engages fans, and participates in culture.
• Oversee social-first video production by leading the editors and content team responsible for creating compelling, platform-native video that captures the energy of baseball and our city, humanizes players, and brings fans closer to the team.
• Build an integrated content strategy that connects brand priorities, business objectives, and fan interests to deliver relevant, engaging content throughout the season and offseason.
• Drive audience growth and engagement by developing strategies that expand the Orioles’ reach, strengthen fan relationships, and attract new audiences across platforms.
• Turn analytics into action. Establish performance benchmarks, monitor reporting, identify trends, and use data to inform content decisions, optimize publishing strategies, and improve results.
• Stay ahead of platform trends and culture by understanding evolving algorithms, formats, audience behaviors, and cultural moments — translating them into timely, relevant opportunities for the Orioles.
• Connect content to business results by developing strategies that support revenue-generating initiatives, partnerships, ticket sales, merchandise, and other organizational priorities.
• Lead real-time content strategy around games, breaking news, player moments, and cultural conversations, balancing speed and relevance with brand consistency and creative quality.
• Establish a high standard for creative output by ensuring social and video content is distinctive, intentional, on-brand, and built for how fans consume content today.
• Lead, develop, and empower the team by setting clear priorities, providing feedback, fostering collaboration, and creating an environment where people are encouraged to experiment and push creative boundaries.
• Partner cross-functionally with Marketing, Corporate Partnerships, Ticket Sales, PR, Community and other departments to align content with broader organizational goals and identify opportunities to amplify key initiatives.
• Manage content planning and workflows to ensure the team is proactive, organized, and positioned to deliver consistent, high-quality content across the season — without losing the ability to react to the moment.
• Champion the Orioles brand across social by ensuring every post, video, and interaction reflects the team's identity, Baltimore roots, and commitment to building meaningful connections with fans.

Skills

Social media leadership

Content strategy

Video production

Analytics & data-driven

Cross-functional collaboration

Audience growth

Brand storytelling

Team leadership

Job description

The Senior Director of Social Media & Content at the Baltimore Orioles will shape how the team shows up in culture and connects with fans across platforms. You will lead social media and content production, setting vision, strategy, and a revenue-minded content program that engages audiences and strengthens the brand.

You will translate brand priorities into data-driven content, balance creativity with performance, and guide a high-performing team to deliver impactful, platform-native content