Director, Digital Marketing Data & Analytics

Chubb; New York (NY); On-site; USD 125,000 - 150,000; Full time

Job summary

Chubb is looking for a Director of Digital Marketing Data & Analytics to drive data-driven marketing strategies. This pivotal role will manage data integration, analytics, and insights to enhance campaign performance and support business growth. The successful candidate will collaborate with multiple teams, ensuring robust marketing data practices and delivering actionable insights to optimize efforts.

Qualifications

• 5-7 years of experience in digital marketing analytics, preferably in insurance.
• Strong knowledge of data warehousing and ETL processes.
• Familiarity with scripting languages like Python or R for advanced data analysis.

Responsibilities

• Lead data strategy and analytics for marketing campaigns.
• Collaborate with teams to create strategic marketing data roadmaps.
• Conduct advanced analytics like predictive modeling to identify high-value leads.

Skills

Digital marketing analytics

Data integration

Collaboration

Data visualization

Education

Bachelor’s degree

Tools

Google Analytics

Salesforce Marketing Cloud

QlikSense

Tableau

Power BI

Excel

Job description

Chubb is seeking a Director of Digital Marketing Data & Analytics to spearhead our practice of data-driven marketing. This highly visible role offers the unique opportunity to own and shape the data integration, activation, and insights roadmap, driving Chubb's transformation into a best-in-class, data-driven organization. As a pivotal player in our digital marketing strategy, you will harness the power of data to optimize campaigns, fuel revenue growth, and elevate customer engagement across B2B, B2C, and B2B2C landscapes. Reporting directly to the Head of Digital Marketing for North America, you will be part of an agile team dedicated to building and maintaining a cutting-edge data-driven digital marketing practice. Your expertise will ensure our data up-to-date, well-governed, and also a catalyst for innovation and excellence in marketing and communication.

The ideal candidate for this role will sit in our New York, NY or Jersey City, NJ offices.

Key Responsibilities:

• Leadership & Collaboration:
  • Serve as the primary point of contact for data analysis and reporting needs across North America marketing and communication teams.
  • Collaborate with the broader Marketing organization, IT, engineering, product owners, businesses, and external partners to create a strategic marketing data roadmap.
  • Lead cross-functional teams to integrate data sources and ensure seamless data flow and governance.
  • Lead development and presentation of departmental monthly, quarterly, and yearly KPI reporting.
• Data Strategy & Execution:
  • Design success metrics and campaign KPIs, manage paid media spend, and oversee campaign and department reporting.
  • Develop and implement data-driven strategies to support prospecting efforts, marketing analytics, and sales growth.
  • Drive Data and Engineering teams and projects in order to ensure data is well structured and centralized to create best of class reporting, dashboards and visualization.
  • Build and maintain real-time performance dashboards using tools like Qlik, Power BI, and Google Looker Studio.
• Advanced Analytics & Insights:
  • Conduct advanced analytics, including predictive modeling and segmentation analysis, to identify high-value leads and inform marketing campaigns.
  • Utilize Google Analytics and other platforms for behavioral analytics to derive insights and tailor strategies.
  • Provide data-driven recommendations to optimize digital marketing spend, focusing on ROI and customer engagement.
• Project Management:
  • Manage data projects related to onboarding new agencies, webpage redesign, and automation efforts.
  • Establish automated workflows and optimize data pipelines for improved performance and reliability.
  • Ensure reporting tools can display results by various agency distribution segments.

Qualifications

• 5-7 years of experience in digital marketing analytics, demand-based data-driven digital marketing, or related fields in a sales-focused B2B and B2C environment, preferably in insurance or financial services.
• Expertise in Google Analytics, Salesforce Marketing Cloud, Marketo, and data integration processes.
• Competency in SQL, QlikSense, Tableau, Power BI, Excel, Looker Studio, and data visualization tools.
• Familiarity with scripting languages like Python or R for advanced data analysis.
• Strong knowledge of data warehousing and ETL processes for data extraction, transformation, and loading.
• Excellent collaboration skills and ability to manage multiple projects and stakeholders simultaneously.
• Experience with marketing automation platforms and data integration processes (e.g., CDP, DMP, CRM, SFMC).
• Experience working with large datasets, ensuring data quality, integrity, and governance practices.
• Strong understanding of data privacy regulations (e.g., GDPR, CCPA) and ensuring data governance best practices.
• Bachelor’s degree required.

Preferred Qualifications:

• Experience in data architecture, data modeling, and integrating data from multiple sources.
• Familiarity with machine learning techniques for predictive analysis and customer segmentation.
• Familiarity with A/B/MVT Testing & Optimization, and Conversion Funnel Optimization.
• Understanding of cloud-based data platforms like AWS or Azure.
• Experience working in Agile teams and using project management software including Jira.

Additional Skills:

• Results-oriented with a bias towards action in a self-directed manner that is aligned to leadership and team goals.
• Ability to create stories through data visualization and present insights to senior leaders.
• Strong understanding of marketing and data technologies like Medallia, Adobe Experience Manager, and Demandbase.
• Executive presence and comfort presenting to large groups and small group settings with Executive Stakeholders.
• Demonstrable ability to independently create executive-level presentations.

This role is a critical partner in developing Chubb's data-driven capabilities and ensuring our marketing strategies are informed by robust, actionable insights. If you are a thought leader in marketing data and analytics with a passion for driving business growth, we encourage you to apply.

The pay range for the role is $99,200 to $168,600. The specific offer will depend on an applicant’s skills and other factors. This role may also be eligible to participate in a discretionary annual incentive program. Chubb offers a comprehensive benefits package, more details on which can be found on our careers website . The disclosed pay range estimate may be adjusted for the applicable geographic differential for the location in which the position is filled.