Business Director (Digital Marketing Agency)

Ultimate Asset; New York (NY); Hybrid; USD 100,000 - 140,000; Full time

Job summary

A growing digital marketing agency seeks an Account Director / Business Director to lead performance marketing efforts. This role requires strong client relationship management, strategic thinking, and extensive experience in various digital channels. The position offers opportunities for innovation and leadership in a collaborative environment.

Qualifications

• 5 - 8+ years of experience in digital marketing, preferably in a performance marketing agency.
• Proven track record in leading integrated marketing programs across various channels.
• Exceptional account management skills with a history of client relationship growth.

Responsibilities

• Lead strategic development and execution of performance marketing programs.
• Act as primary contact for senior client stakeholders, fostering trust-based relationships.
• Oversee successful delivery of campaigns in collaboration with execution teams.

Skills

Strategic thinking

Client relationship management

Consultative mindset

Analytical skills

Communication skills

Job description

Business Director (Digital Marketing Agency)

Business Director (Digital Marketing Agency)

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Job Title: Account Director / Business Director – Performance Marketing

Salary: $100.,000 - $140,000 USD + EOY company performance bonus + benefits

Location: Boston, MA or New York City, NY (Hybrid / Remote)

Reports To: Managing Director, Performance Marketing

Employment Type: Full-Time

About the Role

We are seeking a strategic and consultative Account Director / Business Director with deep expertise across Performance Marketing, including Paid Media, Organic Search (SEO), Social Media (Organic and Paid), Influencer Marketing, and Search Marketing. Based in either Boston or New York City, this role is integral in managing and growing key client relationships by delivering innovative marketing solutions that drive measurable results and a high level of customer service to super-service our principal US clients.

You will act as a trusted advisor to our senior clients—offering strategic counsel, translating marketing goals into action, and championing the highest level of service delivery across all performance marketing channels. This is a client-facing role requiring advanced communication skills, a consultative mindset, and a strong understanding of the modern digital marketing landscape with a particular emphasis on Performance Marketing, Paid Search, SEO, Paid Social, Content, Influencer, Data & Analytics, and Creative.

Key Responsibilities:

Client Leadership & Strategy:

• Serve as the primary point of contact for senior client stakeholders, building strong, trust-based relationships.
• Lead the strategic development and execution of cross-channel performance marketing programs.
• Provide thought leadership across Paid Media (Search, Display, Social), SEO, Influencer Marketing, and Organic Social strategies.
• Translate client business objectives into innovative and actionable performance marketing strategies
• Lead quarterly business reviews and strategic planning sessions with clients, demonstrating ongoing value and performance.

Consultative Expertise:

• Act as a high-level consultant to clients, identifying growth opportunities and areas for innovation across the performance marketing ecosystem.
• Diagnose marketing challenges and opportunities, delivering data-driven, integrated recommendations.
• Guide clients through digital transformation initiatives, including MarTech, audience strategy, media planning, and content optimization.

Account Management & Client Delivery & Satisfaction:

• Oversee the successful delivery of campaigns and programs in collaboration with internal channel specialists and execution teams.
• Maintain accountability for overall client satisfaction, business performance, and account growth.
• Ensure campaigns are executed on time, within budget, and aligned with strategic objectives.
• Monitor performance and proactively identify optimization opportunities.
• Lead and mentor a high-performing cross-functional team, ensuring excellence in service delivery and strategic thinking.
• Collaborate with internal teams across Performance Marketing, Paid Search, SEO, Paid Social, Content, Influencer, Data & Analytics, and Creative.
• Foster a positive, inclusive team culture with a focus on innovation, agility, and continuous improvement.
• Identify upsell and cross-sell opportunities to expand client engagements.
• Support new business development efforts when required, including proposal development and pitch presentations.
• Stay ahead of industry trends and emerging technologies, ensuring clients are leveraging cutting-edge solutions.

Qualifications & Experience:

• 5 - 8 + years of experience in digital marketing, preferably in a performance marketing agency or consulting environment.
• Proven track record in leading large-scale, integrated marketing programs across Performance Marketing, Paid Media, SEO, Social, and Influencer channels.
• Strong strategic and analytical mindset with experience advising senior-level clients on complex marketing challenges.
• Exceptional account management skills with a history of growing and retaining high-value client relationships.
• Adept at balancing strategic thinking with hands-on problem-solving and executional oversight.
• Experience working with cross-functional internal teams and external vendors or partners.
• Strong commercial acumen and understanding of media, measurement, and ROI modeling.
• Excellent verbal and written communication skills with the ability to simplify complex ideas.

What Success Looks Like:

• You are seen by clients as a trusted partner and strategic advisor.
• You drive measurable results through high-impact marketing programs.
• You foster a high-performing, collaborative team environment.
• You identify and convert growth opportunities into tangible business value.
• You lead with curiosity, integrity, and a passion for innovation.

Why Join Our Client?

We are a dynamic, forward-thinking agency committed to delivering excellence in digital marketing. This is a unique opportunity to join a growing Performance Marketing team with high visibility, access to diverse clients, and the ability to influence strategic direction. You’ll work alongside some of the industry’s top talent, in an environment that fosters innovation, collaboration, and continuous growth.

Location Requirement:

This is a position based in Boston or New York City, with regular in-person client meetings and team collaboration expected.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising, Marketing, and Strategy/Planning

• Industries

  Marketing Services, Advertising Services, and Technology, Information and Media

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