DIRECTOR, DIGITAL MARKETING (JENNIFER FISHER)

Centric Brands; New York (NY); Hybrid; USD 125,000 - 135,000; Full time

Job summary

Centric Brands is seeking a Digital Marketing Director to join its team in New York City. The ideal candidate will manage paid acquisition channels, execute retention marketing strategies, and lead the affiliate program for a renowned jewelry brand. This hybrid role requires strong analytical and creative thinking skills, as well as a passion for luxury brands.

Benefits

Matching 401(k)

Summer Fridays

Generous PTO

Merchandise Discounts

Excellent Career Development Opportunities

Qualifications

• 5+ years of experience in growth marketing.
• Proven results in managing paid acquisition and retention marketing.
• Expertise in data analysis and marketing metrics.

Responsibilities

• Oversee strategy for paid acquisition channels and retention marketing.
• Lead the affiliate marketing program and optimize its performance.
• Utilize data to track campaign performance and adjust strategies.

Skills

Analytical Thinking

Creative Thinking

Data Analysis

Leadership

Communication

Job description

Location

New York , New York

Country

United States

Region

NY Metro

Reference Number

21535

Position type

Permanent

Category

Accessories
Apparel
Beauty
Retail

Job Function

Marketing / PR

125000.00-135000.00 Per Year

Mid to Senior Level (Management)

Centric Brands is a leading lifestyle brand collective that designs, sources, markets and sells high quality products in multiple segments, including women’s, men’s and kid’s apparel, accessories, entertainment and beauty. Centric Brands is focused on our customers and our brands that will drive the company’s future growth. We are defined by innovation as we seize new opportunities and thrive in an environment informed by creativity and thinking that is both analytical and outside the box. Centric Brands reflects a team built on respect, for others and for the hard work it takes to achieve our goals and build our bright future together.

Specific Responsibilities Would Include

Renown jewelry brand Jennifer Fisher is searching for an exceptional Digital Marketing Director to join our Marketing team. The Digital Marketing Director will be responsible for overseeing the strategy, execution, and optimization of paid acquisition channels, retention marketing efforts, and affiliate marketing programs. Reporting to the VP of Marketing and Digital, this role requires a balance of analytical and creative thinking, attention to detail, and a deep understanding of luxury and eCommerce brands. This is a hybrid position, requiring in-office work Tuesday – Thursday at our NYC headquarters in the Empire State Building.

• Paid Acquisition Channels:
  • Lead and manage all paid acquisition channels, including Meta (Facebook/Instagram) and Google (Search, Display, YouTube), working with our external agency partner to achieve company goals and performance benchmarks.
  • Develop and execute comprehensive paid media strategies aimed at driving new customer acquisition.
  • Oversee paid media budgets, ensuring efficient spend allocation.
  • Optimize campaigns through data analysis, A/B testing, and performance tracking to improve key metrics.
  • Collaborate with the creative team to ensure that all paid media assets align with the brand’s vision and resonate with the target audience.
  • Spearhead the identification of new, promising acquisition channels.
• Retention Marketing:
  • Oversee the strategy and execution of Jennifer Fisher’s email and SMS programs to drive engagement, customer retention, and repeat purchases.
  • Develop personalized, data-driven campaigns to nurture leads, convert one-time buyers into repeat customers, and maximize customer lifetime value.
  • Create segmentation strategies that deliver targeted messaging that aligns with customer preferences and behaviors.
  • Implement automated workflows for customer lifecycle management, including welcome series, cart abandonment, post-purchase nurturing, and re-engagement.
• Affiliate Marketing Program:
  • Lead the strategy and growth of Jennifer Fisher’s affiliate marketing program.
  • Identify and onboard new affiliates, managing relationships to maximize partnerships and revenue growth.
  • Optimize affiliate campaigns, track performance, and negotiate deals to ensure program profitability and growth.
  • Collaborate with the PR and social media teams to amplify affiliate efforts and extend brand reach.
• Analytics & Reporting:
  • Use data to track campaign performance and adjust strategies accordingly to meet business objectives.
  • Provide regular reporting and insights on performance metrics to senior leadership, with recommendations for continuous improvement.
  • Leverage marketing tools and analytics platforms to assess channel performance.

Our Best Fit Candidate Would Have

• 5+ years of experience in growth marketing, with a strong focus on paid acquisition, retention marketing, and affiliate programs – preferably in fashion, beauty, or luxury eCommerce.
• Proven experience driving results on Meta (Facebook/Instagram) and Google Ads, including Search, Display, and YouTube.
• Strong knowledge and hands-on-key experience managing email marketing and SMS platforms.
• Experience managing and optimizing affiliate marketing programs.
• Expertise in data analysis and reporting, with a deep understanding of key marketing metrics.
• Exceptional communication and leadership skills, with a track record of managing agencies and collaborating cross-functionally to achieve marketing and business goals.
• Strong organizational skills with the ability to manage multiple projects in a fast-paced environment.
• Detail-oriented and results-driven.
• Enthusiasm for the Jennifer Fisher brand and an understanding of the luxury consumer.

In return, we provide an industry-competitive salary, along with a comprehensive benefits plan (medical, dental, vision) that includes a matching 401(k), Summer Fridays, generous PTO, merchandise discounts, excellent career development opportunities, and a work environment that reflects our industry leadership.Our social impact program, Centric Cares, focuses on volunteerism to make a difference in communities we live and work in and our D&I committee is shaping the future of diversity, equity and inclusion at Centric Brands though workshops, resources and inspiring conversation.

Salary Range: $125,000 - 135,000

At Centric Brands, we believe our people are our greatest asset, and we seek to structure competitive compensation offers to ensure that we are able to attract and retain the best talent. Our job postings include an annual base salary range at the time of employment. The stated base salary range represents our good faith estimate as to what candidates are likely to expect, and we tailor our offers within the range based on several factors, including the selected candidate's educational and professional experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the selection process. Base salary is a part of a total compensation package, which, depending on the position, may also include commission earnings, annual bonus and other Centric Brands sponsored benefit programs.

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Centric Brands is an Equal Opportunity Employer

Please note that Centric Brands will only reach out to interview, make an offer of employment or conduct onboarding activities for candidates who have applied through our careers site. When interviewing for a position, the candidate experience will include live interaction, such as a video conference or telephone call, with a Recruiter and/or company employee(s). We will never ask for any money or payments from applicants at any point in the recruitment process. Be aware of suspicious recruitment activity. If you think you are a victim of an employment scam, you may contact your local law enforcement agency and/or visit the Federal Trade Commission website here:https://consumer.ftc.gov/articles/job-scams .