Director, Digital Marketing

Jobtailor

Colorado

On-site

USD 180,000 - 260,000

Full time

14 days+

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Job summary

Darktrace seeks a seasoned Lead Global Paid Media professional to own strategy and execution across paid search, social, programmatic, and ABM activations.

You will drive pipeline, optimize multi-region budgets, partner with Sales and Analytics, and build high-performing media teams focused on measurable growth and data-driven decisions.

The role requires 8–12+ years in performance marketing within cybersecurity or B2B tech, with hands-on DSPs and CRM integrations.

Qualifications

8–12+ years in performance marketing, paid media, demand generation, or digital marketing within cybersecurity, enterprise software, SaaS, or B2B tech.
Proven track record managing global paid media programs and multi-million dollar budgets.
Deep expertise across paid search, paid social, programmatic advertising, retargeting, ABM, and intent-based strategies.
Hands-on experience with Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and leading DSPs.
Proven ability to drive pipeline generation and revenue growth through paid media.
Strong understanding of attribution, funnel analytics, and marketing measurement frameworks.

Responsibilities

Lead global paid media strategy and execution across paid search, paid social, programmatic display, retargeting, ABM, and intent-driven activation programs.
Drive pipeline generation, optimize media investment, and contribute to revenue growth across cybersecurity portfolio.
Build and manage a multi-million dollar performance media budget across regions, products, and priorities.
Develop channel-specific strategies aligned with campaign objectives, audiences, and business goals.
Translate campaign narratives into scalable paid media programs; lead ABM orchestration and cross-channel coordination with Sales and Field Marketing.
Own reporting for pipeline, cost per opportunity, CAC, ROAS, and channel efficiency; partner with Analytics on attribution models.
Identify emerging channels and technologies; manage agencies, vendors, and platform partners.
Lead, mentor, and develop a high-performing performance media team; establish objectives and development plans.

Skills

Global paid media

Strategy development

Budget management

ABM

Intent marketing

Data-driven decisions

Leadership

Cross-functional collaboration

Agency management

Analytics visualization

Education

Bachelor's degree in Marketing, Business, Communications, Analytics, or related field

Tools

Google Ads

LinkedIn Campaign Manager

Meta Ads Manager

Demand-Side Platforms

Salesforce

Marketo

HubSpot

6sense

Demandbase

Job description

Lead global paid media strategy and execution across paid search, paid social, programmatic display, retargeting, ABM syndication, and intent-driven activation programs.
Drive pipeline generation, optimize media investment, and contribute to revenue growth across Darktrace's cybersecurity portfolio.
Build and manage a multi-million dollar performance media budget across regions, products, and campaign priorities.
Develop channel-specific strategies aligned with campaign objectives, audiences, product priorities, and business goals.
Translate campaign narratives and audience strategies into scalable paid media programs.
Lead account-based marketing media orchestration, including account targeting, intent signal activation, audience segmentation, and coordinated outreach with Sales and Field Marketing.
Identify and evaluate emerging channels, technologies, and paid media opportunities.
Own reporting and accountability for pipeline, cost per opportunity, customer acquisition cost, ROAS, and channel efficiency.
Partner with Marketing Operations and Analytics on attribution models connecting media investments to pipeline and revenue.
Analyze performance, optimize spend allocation, and lead testing across creative, audiences, bidding, landing pages, and media formats.
Develop executive-facing performance dashboards and reporting.
Collaborate with Product Marketing, Integrated Campaigns, Creative, Brand, Field Marketing, Partner Marketing, Revenue Operations, Demand Generation, Digital, Sales, and external agencies.
Lead agency, vendor, publisher, and platform-partner relationships; establish benchmarks, negotiate investments, and manage technologies.
Build, lead, mentor, and develop a high-performing performance media team.
Establish objectives, success metrics, and development plans; foster innovation, experimentation, collaboration, and data-driven decision making.
Provide strategic recommendations during annual and quarterly planning and champion digital marketing, media optimization, measurement, and marketing technology best practices.

Requirements

Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.
8-12+ years of experience in performance marketing, paid media, demand generation, digital marketing, or related disciplines within cybersecurity, enterprise software, SaaS, or B2B technology environments.
Proven track record managing global paid media programs and multi-million dollar media budgets.
Deep expertise across paid search, paid social, programmatic advertising, retargeting, ABM platforms, and intent-based marketing strategies.
Hands-on experience with Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and leading demand-side platforms (DSPs).
Demonstrated success using paid media to drive measurable pipeline generation, customer acquisition, and revenue growth.
Strong understanding of marketing attribution, funnel analytics, conversion optimization, and marketing measurement frameworks.
Experience partnering with Sales, Revenue Operations, Product Marketing, Demand Generation, and Executive Leadership teams.
Proven ability to translate business goals into scalable paid media programs and performance strategies.
Strong analytical, quantitative, and data visualization skills.
Experience managing agencies, media vendors, and third-party partners.
Demonstrated people leadership experience, including coaching, mentoring, and developing high-performing teams.
Exceptional communication, presentation, project management, and stakeholder management skills.
Preferred: Experience marketing cybersecurity, AI, cloud, or enterprise technology solutions.
Preferred: Experience marketing to technical buyers and executive business decision-makers.
Preferred: Experience with ABM platforms such as 6sense, Demandbase, LinkedIn ABM, or similar technologies.
Preferred: Familiarity with Salesforce, Marketo, HubSpot, or related CRM and marketing automation platforms.
Preferred: Experience building attribution models and optimizing performance marketing investments in complex B2B buying environments.
Preferred: Experience operating in high-growth, global technology organizations.

Core Competencies

Demonstrates expertise in leading global paid media strategies and managing multi-million dollar performance media budgets, with a strong focus on pipeline generation and revenue growth in the cybersecurity sector. Proficient in translating business objectives into scalable paid media programs while leveraging data-driven decision-making and collaboration across cross-functional teams.

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