Global Paid Media Director: Pipeline & Growth

Jobtailor; Colorado; On-site; USD 180,000 - 260,000; Full time

Job summary

Darktrace seeks a seasoned Lead Global Paid Media professional to own strategy and execution across paid search, social, programmatic, and ABM activations.

You will drive pipeline, optimize multi-region budgets, partner with Sales and Analytics, and build high-performing media teams focused on measurable growth and data-driven decisions.

The role requires 8–12+ years in performance marketing within cybersecurity or B2B tech, with hands-on DSPs and CRM integrations.

Qualifications

• 8–12+ years in performance marketing, paid media, demand generation, or digital marketing within cybersecurity, enterprise software, SaaS, or B2B tech.
• Proven track record managing global paid media programs and multi-million dollar budgets.
• Deep expertise across paid search, paid social, programmatic advertising, retargeting, ABM, and intent-based strategies.
• Hands-on experience with Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and leading DSPs.
• Proven ability to drive pipeline generation and revenue growth through paid media.
• Strong understanding of attribution, funnel analytics, and marketing measurement frameworks.

Responsibilities

• Lead global paid media strategy and execution across paid search, paid social, programmatic display, retargeting, ABM, and intent-driven activation programs.
• Drive pipeline generation, optimize media investment, and contribute to revenue growth across cybersecurity portfolio.
• Build and manage a multi-million dollar performance media budget across regions, products, and priorities.
• Develop channel-specific strategies aligned with campaign objectives, audiences, and business goals.
• Translate campaign narratives into scalable paid media programs; lead ABM orchestration and cross-channel coordination with Sales and Field Marketing.
• Own reporting for pipeline, cost per opportunity, CAC, ROAS, and channel efficiency; partner with Analytics on attribution models.
• Identify emerging channels and technologies; manage agencies, vendors, and platform partners.
• Lead, mentor, and develop a high-performing performance media team; establish objectives and development plans.

Skills

Global paid media

Strategy development

Budget management

ABM

Intent marketing

Data-driven decisions

Leadership

Cross-functional collaboration

Agency management

Analytics visualization

Education

Bachelor's degree in Marketing, Business, Communications, Analytics, or related field

Tools

Google Ads

LinkedIn Campaign Manager

Meta Ads Manager

Demand-Side Platforms

Salesforce

Marketo

HubSpot

6sense

Demandbase

Job description

Darktrace seeks a seasoned Lead Global Paid Media professional to own strategy and execution across paid search, social, programmatic, and ABM activations.

You will drive pipeline, optimize multi-region budgets, partner with Sales and Analytics, and build high-performing media teams focused on measurable growth and data-driven decisions.

The role requires 8–12+ years in performance marketing within cybersecurity or B2B tech, with hands-on DSPs and CRM integrations.