Director, Digital Investment

Interpublic; New York (NY); Hybrid; USD 150,000 - 160,000; Full time

Job summary

Omnicom Media in New York, NY, is seeking a Director of Digital Investment for a hybrid role with collaboration across Philadelphia. The role leads media execution, oversees teams, and partners with internal and external stakeholders to optimize complex pharma/healthcare campaigns.

The ideal candidate will review briefs, refine audience segmentation and KPI plans, and drive data-driven decision making while building strategic media partnerships.

Qualifications

• Experience working within Pharma or healthcare client sectors.
• Must understand resource time utilization and staffing recommendations.
• Build trusting, collaborative relationships with internal and external stakeholders.
• Participates in New Business efforts and presentations.
• Ability to manage up and down the reporting structure.
• Steward campaign execution and analyze root causes to improve results.

Responsibilities

• Oversees the Associate Director or Media Supervisor to deliver timely and accurate work.
• Reviews briefs for comprehensiveness and enhances audience segmentation and KPI/measurement plan.
• Challenges teams on rigor and rationale using data-driven approach to channel mixes and allocations.
• Meets with media partners to assess new capabilities for clients’ media strategies.
• Represents industry information on media and markets; nurtures partner relationships.
• Manages client and internal expectations and contributes to New Business efforts.

Skills

Pharma experience

Audience segmentation

Data-driven decisions

Stakeholder management

Media planning

Job description

## Director, Digital InvestmentApply: Hybrid: New York, New York, United States of America: Philadelphia, Pennsylvania, United States of America: Full time: Posted Today: R14963**Agency:**Omnicom Media **Job Function:**Media **Job Subfunction:**Media Planning and Buying**Job Description:**Media Execution: - Oversees the Associate Director or Media Supervisor to deliver timely and accurate work. Ensures overall work product excellence and team productivity. - Reviews briefs for comprehensiveness and enhances or challenges audience segmentation and KPI/measurement plan as appropriate - Challenges teams on the rigor and rationale used to determine strategic or tactical outputs using data driven approach (e.g. - syndicated, custom/proprietary, historical) to channel mixes and channel allocations - Demonstrates ability to work with internal and external groups to deliver strategic and tactical excellence - Meets with media partners to assess new capabilities and innovations that are relevant for clients’ media strategies - Provides and discusses industry information on media, markets and related topics - Nurtures relationships with media partners and elevate for exchange of new opportunities/ideas Client & Internal Relationships: -Experience working within Pharma or healthcare client sectors -Must understand resource time utilization and make appropriate staffing recommendations based on actual conditions - Builds trusting, collaborative relationships with internal and external constituents at appropriate levels - Manages expectations of clients and deliverables while identifying gaps/areas of improvement and creating opportunities to address - Participates and presents in New Business efforts and presentations, where appropriate - Capable of effectively managing up and down the reporting structure Strategic Thinking & Leadership: - Stewards campaign execution process across team - Demonstrates problem solving skills and intervention when necessary - Understands and analyzes the root causes of problems and develop ways to rectify - Guides and assists staff to arrive at potential solutions to problems/issues - Construct and deliver accurate, honest and timely performance management documents and ensures subordinates receive feedback from their line managers - Identifies opportunities and recommends larger strategic media partnerships for clients and agency$150,000 - $160,000*To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.* Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice **For US Job Seekers:** *It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.*