Director, Digital Experience & Discoverability

Uniphore; Palo Alto (CA); On-site; USD 180,000 - 230,000; Full time

Benefits offered by this job

Annual incentive program

Pre-IPO stock options

Medical, dental, vision

401(k) with match

Generous paid time off

Job summary

Uniphore is seeking a Director to own the website end-to-end, from discovery through decision and beyond. You will guide the buyer journey, ensure consistent brand voice, and create experiences that work for humans and AI tools alike.

You will lead a team shaping content, navigation, and structure for multiple audiences, while advancing discoverability, data quality, and cross‑functional collaboration across marketing, product, and design.

Qualifications

• 8+ years leading web/digital experience, incl. AI search strategy.
• Experience managing or leading a team and setting direction.
• Owns full buyer-journey website experience, not a single workstream.
• Strategic thinker who can shape category narratives.
• Understanding of how LLMs retrieve and cite information (conceptual).
• Strong stakeholder management across marketing, product, design and eng.
• Comfortable operating in ambiguity; evolves best practices in this space.

Responsibilities

• Own the website as the connective tissue of the buyer journey from awareness to advocacy.
• Lead audience mapping and content/navigation design for prospects, customers, partners, press, investors.
• Set tone, storytelling and clarity for a coherent experience across pages.
• Define content strategy for human and AI-mediated discovery across formats and channels.
• Direct the digital experience for humans and LLMs with structured data and direct answers.
• Build feedback loops to monitor LLMs' brand quality and close gaps at the source.
• Lead SEO, AEO and GEO efforts to improve brand visibility and conversions.
• Drive AI-powered marketing operations and measure impact with unified dashboards.

Skills

Web/digital leadership

AI search / AEO / GEO strategy

Team management / leadership

Website as full buyer-journey

Strategic thinking

Understanding of LLMs data cite

Stakeholder management

Ambiguity tolerance

Job description

Job Description

Uniphore is one of the largest B2B AI-native companies—decades-proven,

Uniphore infuses AI into every part of the enterprise that impacts the customer. We deliver the only multimodal architecture centered on customers that combines Generative AI, Knowledge AI, Emotion AI, workflow automation and a co-pilot to guide you. We understand better than anyone how to capture voice, video and text and how to analyze all types of data.

As AI becomes more powerful, every part of the enterprise that impacts the customer will be disrupted. We believe the future will run on the connective tissue between people, machines and data: all in the service of creating the most human processes and experiences for customers and employees.

About the Role

We're looking for a Director to own our website end-to-end: the full experience humans and agents have with us online, from first discovery through decision and beyond.

This role also owns discoverability in the broadest sense. As buyers increasingly get answers directly from tools like Claude, ChatGPT, Perplexity, and Google AI Overviews, we need our brand to be accurately represented, cited and recommended everywhere people and AI systems go looking for answers. You'll lead the vision for this experience and guide a team in bringing it to life.

What You'll Own

Audience Experience & Buyer Journey Ownership

• Own the website as the connective tissue of the buyer journey—awareness through decision and advocacy

Lead how the team maps different audiences (prospects, customers, partners, press, investors) and shapes content and navigation around their needs

• Lead the team maps different audiences (prospects, customers, partners, press, investors) and shapes content and navigation around their needs

Set the standard for tone, storytelling and clarity so every page feels like one coherent experience

• Set the standard for tone, storytelling and clarity so every page feels like one coherent experience

Define our content strategy for how audiences actually consume information today across formats, channels for both human and AI-mediated discovery

• Define our content strategy for how audiences actually consume information today across formats, channels for both human and AI-mediated discovery

Digital Experience for Two Audiences: Humans and LLMs

• Direct our web experience strategy for both humans and Agents: offering structured and unambiguous e…
• Set content and UX standards that satisfy both audiences at once: entity definitions, structured data, direct answers, strong internal linking
• Build feedback loops to monitor what LLMs say about the brand and correct gaps at the source

Discoverability: SEO, AEO & GEO

• Build and lead a program to monitor and improve brand visibility across AI answer engines (Claude, ChatGPT, Perplexity, Gemini, Copilot) alongside classic SEO
• Direct the team's work structuring content (schema, FAQs, entity clarity) for LLM and search visibility
• Own the brand's presence on key "answer surfaces" (Wikipedia, G2, review sites)
• Set organic growth targets and oversee the team's CRO experimentation

AI-Powered Marketing Operations

• Lead adoption of AI tools across the marketing org - content workflows, personalization, on-site assistants
• Evaluate and build the business case for emerging AI marketing technology

Measurement & Reporting

• Build a unified dashboard spanning classic web/SEO KPIs and AEO metrics
• Report to leadership on how AI-driven discovery is reshaping the funnel and what it means for budget

What You'll Need

• 8+ years leading web/digital experience, including 1–2+ years working on AI search/AEO/GEO strategy
• Experience managing or leading a team, with a track record of setting direction and staying close enough to the work to guide it well
• Track record owning a website as a full buyer-journey experience, not a single workstream
• Strategic thinker who can shape category narrative, not just execute a content plan
• Understanding of how LLMs retrieve and cite information (conceptually—not an engineering role)
• Strong stakeholder management across marketing, product, design and engineering
• Comfortable operating in ambiguity, since best practices in this space are still evolving

Nice to Have

• Experience with structured data/knowledge graphs
• B2B SaaS background
• Public POV (writing, talks, LinkedIn presence) on AI search or SEO

Benefits

• In addition to competitive base pay, this position also includes an annual incentive opportunity based on target achievement, pre-IPO stock options, benefits including medical, dental, vision, 401(k) with a match, and more, plus generous paid time off, paid holidays, paid day off for your birthday and other paid leave policies to support employees through all phases of life.

Location preference

USA - CA - Palo Alto

Uniphore is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics.

For more information on how Uniphore uses AI to unify—and humanize—every enterprise experience, please visitwww.uniphore.com.