Director, List Strategy

RKD Group; Dallas, Northern (TX, KY); Hybrid; USD 115,000 - 125,000; Full time

Job summary

RKD Group, a remote-first marketing agency based in Dallas, TX, seeks an Account Director, List Services to lead direct mail list plans for assigned nonprofit clients. You will collaborate with internal teams to meet new donor goals, oversee budgets, and drive acquisition strategies, including Co-op modeling and merge purge initiatives.

The role requires 10+ years in nonprofit list planning or related field, strong Excel skills, and familiarity with Adobe Workfront.

Qualifications

• 10+ years’ experience preferred in nonprofit list planning/brokerage or related industry experience.
• Advanced Excel skills; knowledge of Adobe Workfront preferred.

Responsibilities

• Oversee development and execution of assigned client budgets and detailed mail plans to optimize new donor goals and client expectations; manage merge purge strategy and collaborate with data teams to execute merge purge and output files for each mailing.
• Prepare results reporting and analysis for client meetings and provide ad hoc analyses as requested by client.
• Maintain high-level day-to-day contact with external vendors and internal teams including list brokers, client partners, data, and analytics; some client communication for results reporting and status updates.
• Ensure all job schedules and deliverables are on time and within client budgets.
• Add value to acquisition strategy by serving as a subject matter expert in internal and client planning and status meetings.

Skills

Nonprofit list planning

Advanced Excel

Tools

Adobe Workfront

Job description

RKD Group is a leading direct response marketing and advertising agency dedicated to serving nonprofits. Headquartered in Dallas, Texas, we are a remote-first company that has helped hundreds of nonprofits raise billions of dollars to drive meaningful impact.

At RKD, we help mission-driven organizations through data-informed strategy, breakthrough creative, and meaningful connections with donors. We’re proud to partner with leading nonprofits across hunger relief, health, animal welfare, faith-based giving, and more. We believe in bold thinking, trusted partnerships, and insights that lead to action.

The Account Director, List Services is responsible for the development and implementation of all direct mail acquisition list plans for assigned clients. RKD has a strong teaming culture, and the Account Director will collaborate closely with internal teams to ensure client new donor goals are achieved. The Account Director provides leadership communication across agency teams concerning acquisition planning, execution, merge purge and analysis. This position is also responsible for Co-op modeling strategy, merge purge strategy, and preparation of list analysis reports for internal and/or client meetings. The Account Director should be comfortable managing multiple projects and ensure deliverables are on schedule.

Key Responsibilities

• Successfully oversee the development and execution of assigned client budgets and detailed mail plans to optimize new donor goals and client expectations. Manage merge purge strategy and collaborate with internal data teams to execute merge purge and output files for each mailing.
• Prepare results reporting and analysis for client meetings and collaborate with internal teams for ad hoc analysis as requested by client.
• Maintain high-level day-to-day contact with external vendors and internal teams including list brokers, client partners, data, and analytics. Some client communication is also required for results reporting and status updates.
• Ensure all job schedules and deliverables are on time and meeting client budget. (10%)
• Add value to acquisition strategy by serving as a subject matter expert in internal and client planning and status meetings.

Qualifications & Skills

• 10+ years’ experience preferred in nonprofit list planning/brokerage or related industry experience
• Advanced Excel skills and knowledge of Adobe Workfront preferred

Pay Range expected for the position: $115,000 - $125,000 annually.

The position level and compensation for this role will be determined based on the market location, experience, job skills, and qualifications of the candidate.

RKD Group offers highly competitive compensation commensurate with experience, and a full range of benefits.

RKD Group is an Equal Employment Opportunity employer.

No sponsorships available for this position.