Director, Digital Adoption & Customer Experience

Gemaire; Deerfield Beach (FL); On-site; USD 140,000 - 220,000; Full time

Job summary

Gemaire, a Watsco company, seeks a Director of Digital Customer Experience & Adoption in Deerfield Beach, FL. This senior leader will shape the end-to-end customer journey for B2B buyers, drive adoption of digital tools, and partner with Sales, Operations, Marketing, Product, Data, and Technology to deliver measurable revenue growth.

You will develop scalable programs to increase login frequency, digital purchasing, and self-service usage; lead cross-functional initiatives; and build executive

Qualifications

• Bachelor’s degree or equivalent experience in a related field.
• 7+ years in B2B digital commerce, customer experience or related leadership.
• Proven ability to influence multiple stakeholders without direct authority.

Responsibilities

• Develop multi-year B2B digital customer experience strategy aligned with business priorities.
• Create scalable programs to increase activation, login frequency, and self-service usage.
• Lead cross-functional initiatives with clear outcomes and measurable benefits.
• Partner with Sales, Operations, Marketing, Product, Data, and Technology teams.
• Build an executive scorecard covering digital revenue, engagement, and channel economics.

Skills

Stakeholder influence

Digital adoption leadership

Analytical judgment

Education

Bachelor's degree in Business/Marketing/Technology

Tools

Salesforce CRM

CRM workflows

Job description

Gemaire, a Watsco company, seeks a Director of Digital Customer Experience & Adoption in Deerfield Beach, FL. This senior leader will shape the end-to-end customer journey for B2B buyers, drive adoption of digital tools, and partner with Sales, Operations, Marketing, Product, Data, and Technology to deliver measurable revenue growth.

You will develop scalable programs to increase login frequency, digital purchasing, and self-service usage; lead cross-functional initiatives; and build executive