Director, Digital Activation, eCommerce & PR

Bonduelle Americas; Philadelphia (Philadelphia County); Presencial; USD 180 000 - 240 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Restaurant near work

Resumo da oferta

Bonduelle Americas is seeking a Director, Digital Activation & eCommerce to lead the company's digital growth, eCommerce, and public relations strategy within the Marketing leadership team. Reporting to the Chief Marketing Officer, this role owns the strategy and P&L behind Bonduelle's digital shelf, retail media, marketplace, and DTC presence.

The Director will manage a team of three direct reports and collaborate with Sales, Category Management, Innovation, and brand units to translate

Qualificações

• 10–12+ years of progressive experience in digital marketing, eCommerce, or PR within CPG.
• Proven track record owning eCommerce P&L and digital shelf performance.
• Experience leading a multi-disciplinary team and cross-functional partnerships.
• Strong analytical skills and ability to translate data into strategy.
• Experience supporting national product launches in grocery or related categories.
• Bachelor's degree required; MBA a plus.

Responsabilidades

• Set the digital activation, eCommerce, and public relations strategy for the U.S. business, in alignment with the CMO and Marketing leadership.
• Hire, coach, and develop a team of three to four direct reports for Digital Activation, eCommerce, and PR.
• Own the annual planning and budget process for digital media, eCommerce, and PR investment, ensuring high-return allocation.
• Represent digital and PR priorities in cross-functional planning with Sales, Category Management, Innovation, and branded business units.
• Own eCommerce performance and digital shelf strategy across Amazon, Walmart.com, Instacart, and retailer.com platforms.
• Direct retail media network investment (Amazon Ads, Walmart Connect, Roundel, Criteo) and paid social/programmatic planning.
• Lead eCommerce forecasting and coordinate with Supply Chain on inventory to protect shelf performance.
• Oversee marketplace account management and platform partner relationships; evaluate DTC opportunities.
• Champion digital innovation pilots (personalization, dynamic pricing, AI-enabled tools) for competitive advantage.
• Ensure rigorous testing and optimization (A/B testing) to improve conversion and ROAS.
• Own the U.S. public relations function and agenda, including media relations and executive visibility.
• Manage PR agency relationships and ensure brand storytelling aligns with strategy and global narrative.
• Direct earned-media strategy around major moments like Lunch Bowls launches.

Conhecimentos

Digital marketing leadership

eCommerce strategy

P&L ownership

Public relations management

Cross-functional collaboration

Team leadership

Formação académica

Bachelor's degree

MBA

Ferramentas

Amazon Ads

Walmart Connect

Roundel

Criteo

Descrição da oferta de emprego

Bonduelle Americas is seeking a Director, Digital Activation & eCommerce to lead the company's digital growth, eCommerce, and public relations strategy within the Marketing leadership team. Reporting to the Chief Marketing Officer, this role owns the strategy and P&L behind Bonduelle's digital shelf, retail media, marketplace, and DTC presence.

The Director will manage a team of three direct reports and collaborate with Sales, Category Management, Innovation, and brand units to translate