Director, Digital Activation & eCommerce

Bonduelle Americas; Philadelphia (Philadelphia County); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Restaurant near work

Job summary

Bonduelle Americas is seeking a Director, Digital Activation & eCommerce to lead the company's digital growth, eCommerce, and public relations strategy within the Marketing leadership team. Reporting to the Chief Marketing Officer, this role owns the strategy and P&L behind Bonduelle's digital shelf, retail media, marketplace, and DTC presence.

The Director will manage a team of three direct reports and collaborate with Sales, Category Management, Innovation, and brand units to translate

Qualifications

• 10–12+ years of progressive experience in digital marketing, eCommerce, or PR within CPG.
• Proven track record owning eCommerce P&L and digital shelf performance.
• Experience leading a multi-disciplinary team and cross-functional partnerships.
• Strong analytical skills and ability to translate data into strategy.
• Experience supporting national product launches in grocery or related categories.
• Bachelor's degree required; MBA a plus.

Responsibilities

• Set the digital activation, eCommerce, and public relations strategy for the U.S. business, in alignment with the CMO and Marketing leadership.
• Hire, coach, and develop a team of three to four direct reports for Digital Activation, eCommerce, and PR.
• Own the annual planning and budget process for digital media, eCommerce, and PR investment, ensuring high-return allocation.
• Represent digital and PR priorities in cross-functional planning with Sales, Category Management, Innovation, and branded business units.
• Own eCommerce performance and digital shelf strategy across Amazon, Walmart.com, Instacart, and retailer.com platforms.
• Direct retail media network investment (Amazon Ads, Walmart Connect, Roundel, Criteo) and paid social/programmatic planning.
• Lead eCommerce forecasting and coordinate with Supply Chain on inventory to protect shelf performance.
• Oversee marketplace account management and platform partner relationships; evaluate DTC opportunities.
• Champion digital innovation pilots (personalization, dynamic pricing, AI-enabled tools) for competitive advantage.
• Ensure rigorous testing and optimization (A/B testing) to improve conversion and ROAS.
• Own the U.S. public relations function and agenda, including media relations and executive visibility.
• Manage PR agency relationships and ensure brand storytelling aligns with strategy and global narrative.
• Direct earned-media strategy around major moments like Lunch Bowls launches.

Skills

Digital marketing leadership

eCommerce strategy

P&L ownership

Public relations management

Cross-functional collaboration

Team leadership

Education

Bachelor's degree

MBA

Tools

Amazon Ads

Walmart Connect

Roundel

Criteo

Job description

• Department: Marketing
• Reports to: Chief Marketing Officer
• Location: Philadelphia

Make a greater impact at Bonduelle Americas!

Bonduelle Americas is a certified B Corp inviting people to embrace a flexitarian lifestyle with an expanding portfolio of plant-rich products available in and beyond the produce aisle. We operate four facilities and employ nearly 3,000 Associates in the US.

Bonduelle Americas is a wholly-owned subsidiary of Groupe Bonduelle (BON.PA), an established global brand with more than 170 years of family heritage bringing the joy of plants to tables around the world. Globally, our ready-to-eat plant-rich food products are grown on 173,000 acres by our grower partners and marketed in nearly 100 countries. Our mission is to inspire the transition toward a plant-rich diet to contribute to people's well-being and planet health.

Join us at Bonduelle Americas for an opportunity to advance your career in a culture that places people first. As a valued member of our company, you will work in a mission-driven environment aimed at preserving the planet’s resources while providing healthy plant-based products to millions of consumers around the world.

Position Summary:

Bonduelle Americas is seeking a Director, Digital Activation & eCommerce to lead the company's digital growth, eCommerce, and public relations functions as part of the Marketing leadership team. Reporting to the Chief Marketing Officer, this role owns the strategy and P&L discipline behind Bonduelle's digital shelf, retail media, marketplace, and DTC presence, while also directing the U.S. public relations agenda. The Director will manage a team of three direct reports — Digital Activation, eCommerce, and Public Relations — and will be a key leader in translating the Lunch Bowls national launch and Bonduelle's broader branded growth strategy into measurable digital and earned-media performance.

Key Responsibilities:

Strategic Leadership & Team Management

• Set the digital activation, eCommerce, and public relations strategy for the U.S. business, in alignment with the CMO and broader Marketing leadership team.
• Hire, coach, and develop a team of three to four direct reports, each owning a discrete function (Digital Activation, eCommerce, Public Relations), and build a scalable operating rhythm across the group.
• Own the annual planning and budget process for digital media, eCommerce, and PR investment, ensuring spend is prioritized against the highest-return retailer and consumer touchpoints.
• Represent digital and PR priorities in cross-functional planning with Sales, Category Management, Innovation, and the branded business units.

Digital Activation & eCommerce

• Own eCommerce performance and digital shelf strategy across Amazon, Walmart.com, Instacart, and retailer.com platforms, including content, search/SEO, and ratings & reviews.
• Direct retail media network investment (Amazon Ads, Walmart Connect, Roundel, Criteo, and equivalent platforms) and paid social/programmatic media planning.
• Lead eCommerce forecasting and coordinate with Supply Chain on inventory availability and fulfillment to protect digital shelf performance.
• Oversee marketplace account management and platform partner relationships, and evaluate DTC, subscription, or click-and-collect opportunities where they support brand growth.
• Champion digital innovation pilots (personalization, dynamic pricing, AI-enabled shopping tools) that keep Bonduelle competitive on the digital shelf.
• Ensure a rigorous testing and optimization discipline (content and media A/B testing) to continuously improve conversion and ROAS.

Public Relations

• Own the U.S. public relations function and agenda, including media relations, executive visibility, and issue/crisis communications support.
• Manage PR agency and partner relationships, ensuring brand storytelling is consistent with the CMO's brand strategy and the Groupe's global narrative.
• Direct earned-media strategy around major moments, including the Lunch Bowls launch and other new product introductions.

Analytics, Reporting & Board Communication

• Own the digital, eCommerce, and PR reporting cadence, including digital shelf scorecards, media performance dashboards, and earned-media coverage tracking.
• Translate performance data into clear recommendations for the CMO, CEO, and board-level updates.
• Track competitive digital and PR activity, including Taylor Farms, Fresh Express, and other center-store and produce-adjacent competitors.

Minimum Qualifications:

• 10–12+ years of progressive experience across digital marketing, eCommerce, and/or public relations within CPG, food & beverage, or a related consumer products category, including experience managing a team.
• Demonstrated success owning eCommerce P&L and digital shelf performance across major retailer.com, marketplace, and retail media platforms.
• Direct experience overseeing a public relations function or agency of record, including media relations and executive communications.
• Track record building and leading a multi-disciplinary team, with the judgment to prioritize across digital, eCommerce, and PR investment.
• Experience supporting national product launches, ideally within grocery, produce, or shelf-stable categories.
• Strong cross-functional collaborator,particularly with Sales and Category Management, able to translate brand strategy into retail and earned-media execution.
• Comfort operating in a fast-paced, resource-lean environment typical of PE-backed or turnaround CPG businesses.
• Bachelor's degree required; MBA a plus.

What Success Looks Like

Within the first year, this role will have built a high-functioning digital and PR team, delivered measurable gains in digital shelf performance and eCommerce share across priority retailers in support of the Lunch Bowls launch, and established Bonduelle as a visible, credible voice in earned media — all reported through a reporting cadence that gives the CMO and Executive leadership clear, timely visibility into performance.

About The Company

We aim to inspire the transition toward a plant-rich diet to contribute to people’s well-being and planet health. Since 1853, the family business has already crossed seven generations, with a drive that has stood the test of time: to create solutions to offer the consumer the best of what nature gives us. Offering high-quality plants from sustainable agriculture, harvested at the height of their maturity and very little processing: our promise is possible thanks to the work of close proximity and mutual trust with our 2,000 farmers partners, all over the world.

Behind our three brands (Bonduelle, Cassegrain, Globus), 9,000 employees and a whole ecosystem of stakeholders are committed to contribute to a balanced diet, sustainable and affordable diet for as many people as possible.