Director, Branded Fresh Growth & Innovation

Bonduelle Americas; Philadelphia (Philadelphia County); Sur place; USD 150 000 - 210 000; Plein temps

Résumé du poste

Bonduelle Americas is seeking a Director, Portfolio Marketing - Branded Fresh to own the product strategy and business performance of the Branded Fresh portfolio. Reporting to the Chief Marketing Officer, this role acts as the general manager for the category, marshaling support across Product Development, Marketing, Sales, and Shopper Marketing to bring strategy to life in retail and online.

The Brand Category Director will lead one direct report and drive new item innovation, ensuring launches

Qualifications

• 8–12+ years in brand management or general management in CPG.
• Proven ability to set and execute product/category strategy across cross-functional teams.
• Experience partnering with Product Development or R&D on new product launches.
• Strong commercial acumen with experience partnering with Sales & Shopper Marketing.
• Track record of managing and developing direct reports.
• Fresh produce, perishables, or shelf-stable foods experience preferred.
• Bachelor's degree required; MBA a plus.

Responsabilités

• Own the annual Branded Fresh business plan including volume, revenue and margin objectives.
• Set portfolio strategy and priorities across the Branded Fresh line for growth.
• Build business cases and go-to-market plans for new products and extensions.
• Monitor trends and translate them into actionable initiatives.
• Partner with Product Development on the innovation pipeline from concept to launch.
• Coordinate cross-functional readiness (packaging, artwork, formulation, sourcing).
• Work with Brand Management, Digital Activation & PR for retail and online activation.
• Collaborate with Sales to build account plans and grow distribution.
• Align product strategy with trade investment and category leadership positioning.
• Lead and develop the Senior Brand Marketing Manager and present in leadership forums.

Connaissances

CPG / consumer packaged goods

Brand management

Category leadership

P&L ownership

Cross-functional leadership

People management

Strategic planning

Retail & shopper marketing

Formation

Bachelor's degree

MBA preferred

Description du poste

Bonduelle Americas is seeking a Director, Portfolio Marketing - Branded Fresh to own the product strategy and business performance of the Branded Fresh portfolio. Reporting to the Chief Marketing Officer, this role acts as the general manager for the category, marshaling support across Product Development, Marketing, Sales, and Shopper Marketing to bring strategy to life in retail and online.

The Brand Category Director will lead one direct report and drive new item innovation, ensuring launches