Director, Demand Generation

NowSecure; United States; Remote; USD 130,000 - 250,000; Full time

Job summary

NowSecure, a leader in mobile app security, is seeking a results-oriented Director of Demand Generation. This role involves developing strategies that enhance engagement and drive leads, collaborating with various teams, and analyzing campaign performance to optimize effectiveness. Ideal candidates will have extensive experience in B2B marketing and a proven ability to generate demand through innovative campaigns.

Benefits

Comprehensive Medical/Dental/Vision coverage

401K Plan + Company Match

Remote work flexibility

Home Office Stipend

Paid Parental Leave

Flexible PTO

Qualifications

• 7+ years of experience in marketing, preferably in B2B SaaS or cybersecurity.
• 5+ years of experience in demand generation.
• Strong understanding of demand generation best practices.

Responsibilities

• Develop and implement demand strategies to drive awareness and leads.
• Analyze the competitive landscape for growth opportunities.
• Monitor and optimize performance against lead targets.

Skills

B2B marketing

Demand generation

Project management

Performance marketing

Analytical skills

Collaboration

Education

Bachelor's degree in Marketing, Business, or a related field

Tools

Google Analytics

Marketo

Job description

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Join Our Mission: To Save the World from Unsafe Mobile Apps! NowSecure is the mobile app security software company trusted by the world’s most demanding organizations and most advanced security teams.

As the standards-based mobile app risk management company, NowSecure protects the Mobile App Economy. The world’s most demanding organizations, innovative mobile developers and advanced security, privacy, safety and compliance teams entrust NowSecure to safeguard millions of mobile app users across banking, insurance, high tech, IoT, retail, hospitality, energy and government sectors. Only NowSecure delivers continuous security and compliance with the depth, speed, accuracy, and efficiency to meet modern business demands. Dedicated to the open-source community and standards including OWASP,and NIAP, NowSecure is SOC 2 certified and recognized by IDC, Deloitte, Gartner and TAG Cyber.www.nowsecure.com

YOUR OPPORTUNITY

The Director, Demand Generation will be responsible for developing and executing demand generation strategies to drive business growth for our products and services. This role will report to the Chief Marketing Officer (CMO) and will work closely with marketing team members, sales leaders, product leaders, and senior leadership. This role will lead and oversee the development, prioritization, and execution of key transformational initiatives. The ideal candidate will possess a deep understanding of B2B marketing strategies and a proven track record in successful demand generation.

Responsibilities

Strategy Development:

• Develop and implement demand strategies to drive awareness, engagement, leads, pipeline, and revenue
• Stay up to date with innovative marketing trends to identify opportunities and new potential demand channels
• Proactively analyze and understand the competitive landscape to identify and develop new growth opportunities
• Content Distribution Strategy: Create and build a content distribution strategy across paid, owned, and earned channels to reach the desired audience through measurable tactics. Collaborate with peers and specialized teams to develop content strategies that fuel lead generation campaigns and support sales efforts. Content types can include: social media posts, whitepapers, fact sheets, event presentations, email campaigns, blogs, and sales presentations
  
  

Campaign Management:

• Ensure timely execution of demand generation action plans through precise project management and stakeholders' involvement
• Monitor and analyze performance overall against lead targets and other marketing goals and make continual recommendations for optimization and growth
• Develop and execute against short and long-term campaign roadmaps and strategies
  
  

Analytics and Reporting:

• Develop processes to scale strategic initiatives with accurate tracking and reporting
• Carefully analyze data to identify trends, forecast outcomes, and evaluate the effectiveness of demand marketing campaigns
• Use data from Marketo, Google Analytics, LinkedIn, 6Sense, and custom dashboards to analyze the impact of campaign efforts. Communicate strategy, funnel, or creative wins, and provide recommendations for improvement and optimization
• Report and present the results of B2B marketing efforts to key stakeholders
  
  

Collaboration:

• Work with other team members of all levels in accordance with NowSecure Values
  
  

Team Leadership:

• Manage a calendar of events and keeping team on track with effective communications of any changes
• Drive a continuous improvement mentality with an open mind, also through rigorous and meaningful A/B testing
• Manage team members in accordance with NowSecure values
  
  

Budget Management:

• Manage allocated marketing budget and identify resources to maximize lead gen performance
  
  

Skills And Experience Needed For Success

• Minimum Bachelor's degree in Marketing, Business, or a related field
• 7+ years of experience in marketing, preferably within a B2B SaaS, cybersecurity environment
• 5+ years of experience in demand generation or running demand campaigns and leading projects
• Demonstrated history of coaching and developing talent
• Excellent project management skills with an ability to set and achieve strategic objectives
• Extensive knowledge and experience with performance marketing – especially Digital Demand Generation (SEO, Email, Paid Social Media, Webinars)
• Strong understanding of demand generation best practices, including lead nurturing and scoring
• Deep familiarity with marketing automation tech stack, optimal configuration, operations, tuning
• Reporting of marketing funnel, and performance metrics, marketing contribution to sales pipeline
• Highly results oriented, analytical and data-driven. Capable of dissecting complex data sets to identify trends, forecast outcomes, and evaluate the effectiveness of marketing campaigns
• Strong and thoughtful collaborative approach with people influencing skills
• Effective presentation and communication skills to work with diverse and globally distributed teams
• Positive attitude and willingness to adapt in a fast-paced, evolving industry
  
  

WE VALUE DIVERSITY

We believe that the best ideas come from teams where diverse points of view uncover new solutions to hard problems. We welcome and value team members who bring diverse life experiences, educational backgrounds, cultures, and work experiences.

Compensation & Benefits

• The salary band for this position ranges is competitive and commensurate with experience and performance. This position will be eligible for a competitive annual bonus and equity package
• Comprehensive Medical/Dental/Vision coverage
• 401K Plan + Company Match
• Remote work flexibility
• Home Office Stipend
• Paid Parental Leave
• Flexible PTO
  
  

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Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Internet Publishing

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