Demand Generation Manager

Orchid Security; United States; On-site; USD 112,000 - 141,000; Full time

Job summary

A leading company in cybersecurity is seeking a Demand Generation Manager to build and execute comprehensive strategies in marketing and lead generation. This pivotal role involves collaborating across teams to drive demand through innovative campaigns and effective resource allocation while directly impacting revenue growth.

Qualifications

• Deep understanding of lead generation and performance marketing.
• Knowledge of B2B sales and the marketing funnel.
• Familiarity with analytics and testing methodologies.

Responsibilities

• Develop scalable lead generation strategies and run campaigns.
• Manage marketing budget and forecast to meet targets.
• Collaborate on content development for demand generation assets.

Skills

Lead generation

Performance marketing

Analytics

Account based marketing

Cyber security knowledge

Job description

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With $36M in seed funding and customers from Fortune 500 companies such as Costco and Repsol, Orchid Security is already on an exciting journey to deliver the next infrastructure layer in the security space. Behind our platform are advanced technologies, including Large Language Models (LLMs), enabling Orchid to provide unprecedented insight and action for enterprise identity security.

We are looking for a Demand Generation Manager. This role reports to the Head of Marketing, while working closely with the Chief Revenue Officer, and will be responsible for all aspects of demand generation for Orchid Security. You will play a critical role in building the demand generation engine from the ground up. The Demand Generation Manager will develop a scalable lead generation strategy, run campaigns through vendors, build internal processes, develop tracking methodology and build reporting to show impact. The ideal candidate is a self-starter with a deep understanding of lead generation, performance marketing, the end-to-end marketing funnel, sales pipeline, B2B sales, cyber security buyers and influencers, account based-marketing, intent-based marketing, analytics and testing.

What will you do?

• Demand Generation Strategy: work collaboratively across teams to set target outcomes, align activities to audiences, and allocate budget /resources.
• Demand Generation Expert: select, test, measure and rate various established and emerging activities and vendors, with a focus on one-to-few marketing; online and in person.
• Demand Generation Engine: with internal teams to establish the infrastructure and process, as well as external vendors to test activities and outcomes, for scalable and predictable outcomes.
• Demand Generation Content: Partner with product marketing to develop and test assets for demand generation (webinars, podcasts, white papers, eBooks, surveys, reports, solution briefs, case studies, calculators, etc...).
• Demand Generations Budget: Manage marketing budget and forecast to reach or exceed targets with an efficient return on investment.

Demand Generation Outcomes: Work closely with sales and operations to track outcomes from first outreach through qualified meeting handoff through close, with tracking and reporting.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Computer and Network Security

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