Director, Demand Generation

Ministry Brands; United States; Hybrid; USD 145,000 - 200,000; Full time

Job summary

Ministry Brands is seeking a Director of Demand Generation to spearhead marketing programs that generate qualified leads. This role manages a team focusing on integrated campaign strategies while analyzing performance metrics to optimize effectiveness. Ideal candidates possess strong analytical skills and a proven track record in B2B SaaS marketing.

Benefits

Robust healthcare options

Flexible paid time off

Paid parental leave

Mental health support

Professional development reimbursement

Employee Recognition & Rewards

Qualifications

• 7+ years in B2B SaaS demand gen with a track record of hitting pipeline goals.
• Proven success leading and scaling demand gen teams.
• Experience building campaigns by vertical, persona, and sales motion.

Responsibilities

• Lead the full-funnel demand generation strategy across all verticals.
• Manage a team of marketers responsible for execution and performance optimization.
• Plan and run integrated campaigns across various channels.

Skills

Analytical mindset

Campaign execution

Performance analysis

Education

Bachelor’s degree or equivalent

Tools

HubSpot

Salesforce

Job description

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Ministry Brands is looking for a Director, Demand Generation to join our growing team!



Who We Are

Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good.



Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual’s unique strengths and abilities are developed and valued. Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential.

The following locations in the Southeast region are approved remote working locations for this role: Georgia, Tennessee, North Carolina, South Carolina, Alabama, Mississippi, and Florida.

What You'll Do:

As the Director of Demand Generation will lead the strategy, execution, and results of full-funnel marketing programs across Ministry Brands’ core markets: Protestant, Catholic, Non-Profit, and Protection. This role is focused on building campaigns that generate qualified pipeline and support both new customer acquisition and existing customer growth.

You’ll manage a focused team and own the strategy and execution of integrated demand programs across channels. The right candidate is analytical, experienced in vertical-based marketing, and skilled at building scalable, repeatable programs that turn interest into revenue.

Key Responsibilities:

Go-to-Market Leadership

• Lead the full-funnel demand generation strategy across all verticals and go-to-market segments, including Enterprise, Headquarters, Mid-Market, and Commercial
• Manage a team of marketers responsible for execution, campaign operations, and ongoing performance optimization
• Build vertical-specific campaign strategies that align with segment goals, ICPs, and buyer journeys
• Partner with Product Marketing to turn positioning into high-impact, conversion-driven campaign assets
  
  
  

Campaign Execution & Optimization

• Plan and run integrated campaigns across email, digital ads, SEO, webinars, events, and nurture workflows
• Build scalable campaign frameworks that can be customized by vertical, product, or segment
• Lead ABM campaigns targeting high-value enterprise accounts
• Coordinate with Sales and SDRs to align campaign timing, outreach, and follow-up tactics
• Partner with Marketing Ops to optimize HubSpot for segmentation, lead scoring, and multi-touch engagement
• Work closely with RevOps and Digital Marketing to track funnel performance, attribution, and campaign reporting
  
  
  

Analytics & Performance

• Own KPIs like MQLs, pipeline, conversion rates, and CAC
• Analyze and report on performance, channel mix, and budget use
• Recommend ways to boost ROI and speed up funnel velocity
  
  
  

Team Leadership

• Develop and mentor a demand gen team with clear KPIs and growth paths
• Build a culture of experimentation, accountability, and curiosity
• Lead campaign planning sessions to align on goals and performance
  
  
  

Who You Are:

• Bachelor’s degree or equivalent of education and experience
• 7+ years in B2B SaaS demand gen with a track record of hitting pipeline goals
• Proven success leading and scaling demand gen teams
• Strong working knowledge of HubSpot, Salesforce, paid media, and ABM tools
• Experience building campaigns by vertical, persona, and sales motion
• Analytical mindset with a history of data-driven decisions
• Clear communicator who drives strategy with performance insights
  
  
  

Physical Considerations:

• Ability to work in a general office environment
• Ability to handle extended periods of computer-based work, including telephone
  
  
  

Travel Considerations:

• Domestic and/or international travel required, estimated up to 25%
  
  
  

Benefit offerings designed to promote a life of balance!

At Ministry Brands, we recognize that your career is just one important piece of your dynamic life. We offer a robust range of benefit offerings designed to cultivate a lifestyle of balance and personal success.



Robust healthcare options – Options include a plan that is 100% covered by Ministry Brands for employee only coverage as well as a generous HSA contribution by the company. Employees have several healthcare options to choose from in order to find what works best for them.

Flexible paid time off – There is no perfect, one size fits all balance between work and home. We provide flexible work schedules, PTO for vacation, and up to 80 hours of paid sick/safe leave. We also feature 11.5 days of fully paid holidays!

Paid parental leave – Adding a new child to the family is a big adjustment! We provide the time and income to allow parents to adjust to their new normal in the healthiest way possible.

Mental health support – Ministry Brands is a stigma free company with the National Alliance on Mental Illness. Associates are supported through an Employee Assistance Program which provides access to in-person or virtual counseling at no cost.

Professional development reimbursement – Ministry Brands aims to support your professional development and empower you to drive your career by providing financial assistance to our associates seeking to further their education and career.

Employee Recognition & Rewards - At Ministry Brands, we use Nectar to celebrate achievements and strengthen our culture of recognition. This social platform empowers employees to send meaningful kudos, award points redeemable for rewards, and highlight contributions that exemplify our values. Through Nectar, we foster engagement and appreciation while providing tangible ways to recognize great work.

Ministry Brands is proud to be an Equal Employment Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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