Director, Demand Gen & Growth Strategy

IT Solutions; Fort Washington (Montgomery County); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Rich Medical and prescription plans

Paid Holidays and Flexible Paid Time Off

401K/401K Roth with Safe Harbor matching

Stock Appreciation Rights

Company-paid life insurance

Job summary

IT Solutions in Fort Washington, MD, seeks a Director of Demand Generation to spearhead strategies that generate demand and drive growth. This role involves managing campaigns, optimizing performance, and aligning marketing with sales objectives.

The ideal candidate has 5+ years of experience in B2B marketing, especially in technology services, with proven success in demand generation and a collaborative leadership approach. A rich compensation package including benefits is offered.

Qualifications

• 5+ years of B2B marketing experience with deep expertise in demand generation.
• Experience in technology services, cybersecurity, MSP, or MSSP environments.
• 1–2 years of direct people leadership responsibilities.

Responsibilities

• Oversee demand generation campaigns focused on generating and nurturing qualified leads.
• Establish comprehensive demand generation strategy aligned to marketing and sales objectives.
• Lead account-based marketing strategies to engage target accounts.
• Optimize marketing programs continuously based on performance data.
• Define KPIs and build dashboards to monitor performance.

Skills

Demand generation

Marketing automation

CRM systems

Analytical skills

B2B marketing

Tools

Marketing analytics tools

Lead scoring systems

Job description

IT Solutions in Fort Washington, MD, seeks a Director of Demand Generation to spearhead strategies that generate demand and drive growth. This role involves managing campaigns, optimizing performance, and aligning marketing with sales objectives.

The ideal candidate has 5+ years of experience in B2B marketing, especially in technology services, with proven success in demand generation and a collaborative leadership approach. A rich compensation package including benefits is offered.