Director, Demand Gen & ABM — Integrated Marketing Strategy

Sedgwick; Florida; On-site; USD 136,000 - 184,000; Full time

Benefits offered by this job

Medical benefits

401k and matching

Job summary

Sedgwick is seeking a Director of Demand Generation & ABM in Florida to lead integrated marketing campaigns that align brand, demand generation and account-based marketing with revenue goals.

You will partner with sales leadership and cross-functional teams to design multi-channel programs targeting priority industries and key accounts, ensuring measurable results and pipeline growth.

Qualifications

• Bachelor's degree in marketing, business, or a related field from an accredited college or university preferred.
• Eight to twelve years of B2B marketing experience with emphasis in integrated marketing, demand generation, and ABM.
• Proven success in developing, executing, and optimizing multi-channel campaigns that drive pipeline growth.
• Strong collaboration with sales leadership and executive stakeholders to align marketing with revenue priorities.
• Experience with campaign performance analysis and data‑driven optimization.

Responsibilities

• Leads the development of integrated marketing campaigns to align brand, demand generation and ABM.
• Partner with sales leadership to identify and prioritize strategic accounts.
• Collaborates with marketing centers of excellence to deploy tactics.
• Provides stakeholder updates and optimizes plans based on results.
• Leads campaigns spanning awareness, engagement, activation and sales enablement.
• Manages marketing budget and agile resources toward high-value growth.
• Develops briefs, messaging frameworks, KPI definitions, and executive reporting.
• Drives optimization across campaign performance, targeting, conversion and engagement.

Skills

Lead management

Funnel reporting

Data-driven optimization

Executive communication

Cross-functional collaboration

Performance competencies

Project management

Analytical skills

ABM/intent data familiarity

Education

Bachelor's degree in marketing, business, or related field

Tools

HubSpot

Salesforce

6sense

Demandbase

Job description

Sedgwick is seeking a Director of Demand Generation & ABM in Florida to lead integrated marketing campaigns that align brand, demand generation and account-based marketing with revenue goals.

You will partner with sales leadership and cross-functional teams to design multi-channel programs targeting priority industries and key accounts, ensuring measurable results and pipeline growth.