Director, CRM Marketing

Stack Recruitment; New York (NY); On-site; USD 180,000 - 260,000; Full time

Job summary

Stack Recruitment partners with a high-growth global fintech business to recruit a Director of Consumer Revenue. You will own strategy and execution to increase revenue from an established customer base, acting as a commercial leader with accountability for activity, product adoption, retention, and revenue growth.

You will identify untapped opportunities, develop data-driven growth strategies, and run campaigns across multiple segments to boost engagement and transactions.

Qualifications

• Experience leading Growth, Lifecycle Marketing, CRM, Retention, or Consumer Revenue leadership roles.
• Experience in fintech, payments, consumer tech, crypto, trading platforms, or high-volume digital businesses.
• Proven track record owning revenue targets and driving measurable growth.
• Deep expertise in segmentation, personalisation, and lifecycle marketing.
• Strong analytical and data-driven decision-making skills.
• Experience running A/B testing and experimentation at scale.
• Able to think strategically while being hands-on.
• Commercially minded with the revenue owner mindset.

Responsibilities

• Own and deliver ambitious consumer revenue growth targets.
• Develop and execute initiatives to increase engagement, transaction activity, retention, and lifetime value.
• Lead end-to-end lifecycle marketing campaigns across email, push notifications, CRM, and in-app channels.
• Drive product adoption, upsell, cross-sell, and reactivation initiatives.
• Build targeted customer segmentation and personalised customer journeys.
• Use data, analytics, and experimentation to optimise performance and maximise revenue.
• Manage budgets, measure ROI, and continuously improve commercial performance.
• Partner with Product, Data, and Commercial teams to unlock growth opportunities.

Skills

Growth

Lifecycle Marketing

CRM

Retention

Product Growth

Consumer Revenue

Data-driven decision making

A/B testing

Cross-functional collaboration

Strategic thinking

Tools

CRM tools

A/B testing platforms

Analytics tools

Job description

We're partnering with a high-growth global fintech business that is transforming the way consumers engage with digital financial products.

As Director of Consumer Revenue, you'll own the strategy and execution responsible for increasing revenue from an established customer base. This is not a traditional marketing role. Instead, you'll operate as a commercial leader with direct accountability for driving customer activity, product adoption, retention, and revenue growth.

You'll identify untapped revenue opportunities, develop data-driven growth strategies, and execute campaigns that increase engagement and transaction volumes across multiple customer segments. This is a highly visible role with significant influence across Product, Analytics, and Commercial functions.

What You'll Be Doing

• Own and deliver ambitious consumer revenue growth targets
• Develop and execute initiatives that increase customer engagement, transaction activity, retention, and lifetime value
• Lead end-to-end lifecycle marketing campaigns across email, push notifications, CRM, and in-app channels
• Drive product adoption, upsell, cross-sell, and customer reactivation initiatives
• Build highly targeted customer segmentation and personalised customer journeys
• Use data, analytics, and experimentation to optimise campaign performance and maximise revenue outcomes
• Manage budgets, measure ROI, and continuously improve commercial performance
• Partner closely with Product, Data, and Commercial teams to unlock new growth opportunities

What Success Looks Like

• Revenue growth from existing customers
• Increased customer transaction activity
• Adoption of new products and services
• Customer retention and reactivation
• Experimentation velocity and optimisation success
• Growth in active and transacting customers

• Proven experience in Growth, Lifecycle Marketing, CRM, Retention, Product Growth, or Consumer Revenue leadership roles
• Experience within fintech, payments, consumer technology, crypto, trading platforms, marketplaces, or other high-volume digital businesses
• Demonstrated success owning commercial targets and driving measurable revenue growth
• Deep expertise in CRM, customer segmentation, personalisation, and lifecycle marketing
• Strong analytical and data-driven decision-making skills
• Experience running A/B testing and experimentation programmes at scale
• Ability to operate strategically while remaining highly hands-on
• Commercially minded with the mindset of a revenue owner rather than a traditional marketer

• Growth, CRM, Lifecycle, Retention, or Product Growth leader from a leading fintech, payments, trading, or consumer technology business
• Proven track record of growing revenue from an existing customer base
• Experience owning the middle and bottom of the funnel, driving conversion, retention, engagement, product adoption, and customer lifetime value
• Strong commercial operator with direct ownership of revenue targets, budgets, and ROI
• Data-driven decision maker with deep expertise in customer segmentation, experimentation, and performance optimisation
• Proven ability to identify hidden revenue opportunities and turn them into measurable commercial outcomes
• Equally comfortable developing strategy, analysing data, and executing campaigns

Why Consider This Opportunity?

• Direct influence on business growth and revenue
• Significant exposure to Product, Data, and Commercial leadership teams
• Opportunity to build and scale consumer revenue strategies within a fast-growing fintech environment

If you're a commercially driven growth leader who thrives on owning outcomes and delivering measurable revenue impact, we'd love to hear from you.