Director, CRM & Lifecycle Marketing — Growth & Retention

Content Creators; United States; Hybrid; USD 130,000 - 180,000; Full time

Benefits offered by this job

100% paid Medical, Dental, Vision, STD

401K with company match

Generous PTO and holidays, plus a day‑

Job summary

Lunar Solar Group is seeking a Director of CRM & Lifecycle Marketing to lead the division, scale delivery, and keep clients happy. You will partner on department planning, develop scalable processes, and oversee best‑in‑class retention programs. You’ll play a senior strategic role on major accounts to ensure revenue growth.

You will be hands‑on with Braze and Klaviyo, guide strategy, and collaborate with Sales and Account teams to win new business and expand existing relationships.

Qualifications

• 8+ years of lifecycle marketing, CRM, or retention experience, with agency experience required.
• DTC brand experience required.
• Deep, hands‑on Braze experience. You’ve built and managed programs in the platform yourself, not just directed others.
• Strong working knowledge of Klaviyo.
• Advanced knowledge of Shopify and key retention martech tools (e.g., Attentive, Postscript, STAY.AI, Recharge, Yotpo, etc.).
• Track record of delivering retention programs that drive measurable revenue and customer LTV growth.
• Strong understanding of funnel strategy, customer segmentation, and performance optimization.
• Experience working with cross‑functional teams including strategy, account management, and creative.
• Exceptional communication and client management skills.
• Experience running lifecycle or CRM audits and presenting findings in well‑prepared decks to prospects or clients.
• Experience building playbooks, SOPs, or frameworks that help a team deliver consistent work.

Responsibilities

• Lead department goals, forecasting, and staffing plans.
• Monitor account profitability and margins.
• Be day‑to‑day leader for the team and clients.
• Develop high‑impact lifecycle strategies across email, SMS, loyalty, subscription, and referral programs.
• Advise priority clients on Shopify-based DTC strategies.
• Run lifecycle audits and translate findings into revenue opportunities.
• Create polished audit decks with Sales and Account leadership.
• Support new business wins and expand existing client relationships.
• Oversee QA, playbooks, and seasonal planning like BFCM.
• Standardize reporting and dashboards.
• Mentor managers and strategists.
• Foster collaborative, accountable culture.
• Stay ahead of Braze and Klaviyo capabilities; build partnerships with tech vendors.

Skills

Braze

Klaviyo

Shopify

Retention marketing

Lifecycle marketing

Agency experience

DTC brands

Cross-functional

Strategic thinking

Tools

Braze

Klaviyo

Shopify

Attentive

Postscript

STAY.AI

Recharge

Yotpo

Job description

Lunar Solar Group is seeking a Director of CRM & Lifecycle Marketing to lead the division, scale delivery, and keep clients happy. You will partner on department planning, develop scalable processes, and oversee best‑in‑class retention programs. You’ll play a senior strategic role on major accounts to ensure revenue growth.

You will be hands‑on with Braze and Klaviyo, guide strategy, and collaborate with Sales and Account teams to win new business and expand existing relationships.