Influencer & Collaborations Manager

Activate Talent, LLC; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

Activate Talent, LLC is seeking an Influencer & Collaborations Manager to own the full influencer and creator ecosystem—from relationships and affiliate platform management to inbound collaborations and long-term partnership strategy, across Instagram, TikTok, YouTube, and affiliate channels.

The role focuses on growing brand reach, affinity, and creator-driven revenue through authentic partnerships, while optimizing performance with data-driven decisions and cross-functional collaboration.

Qualifications

• 3–5 years hands-on influencer marketing, creator partnerships or affiliate management.
• Proven experience owning an influencer program end-to-end.
• Hands-on experience managing creator storefronts, product listings, commissions and onboarding.
• Experience seeding, gifting, affiliate, and paid creator partnerships.
• Strong negotiation and relationship-management skills with creators at different levels.
• Data-driven with experience tracking performance to optimize partnerships.

Responsibilities

• Own the influencer program end-to-end: sourcing, outreach, vetting, contracting, briefing, activation, and ongoing relationship management.
• Build and maintain a tiered creator roster across nano to ambassador-level partnerships.
• Identify creators aligned with brand aesthetics, audience, and goals.
• Develop seeding programs, gifting campaigns, affiliate partnerships, and paid activations.
• Serve as day-to-day contact for active influencers and content creators.
• Negotiate gifting, affiliate and paid terms with leadership collaboration.
• Build long-term creator relationships beyond one-off campaigns.
• Identify emerging creators on Instagram, TikTok, YouTube and other channels.
• Own the brand's affiliate presence across ShopMy, LTK, Impact and TikTok Shop.
• Manage creator storefronts, product listings, commissions, onboarding.
• Monitor affiliate performance and optimize campaigns and partnerships.
• Stay current on platform updates and monetization opportunities.

Skills

Influencer marketing

Creator partnerships

Affiliate management

Negotiation

Data-driven

English fluency

Tools

ShopMy

LTK

Impact

TikTok Shop

Job description

The Influencer & Collaborations Manager will own the company’s full influencer and creator ecosystem, from day-to-day creator relationships and affiliate platform management to inbound collaborations and long-term partnership strategy.

This person will be responsible for growing the brand’s reach, brand affinity, and creator-driven revenue through authentic, on-brand partnerships across Instagram, TikTok, YouTube, and affiliate channels.

The ideal candidate has 3–5 years of hands-on influencer, creator partnership, or affiliate experience and has personally managed the full creator lifecycle. They should be equally comfortable building relationships, negotiating partnerships, managing affiliate platforms, and using performance data to optimize the creator program.

Responsibilities:

Influencer & Creator Partnerships

• Own the influencer program end to end, including creator sourcing, outreach, vetting, contracting, briefing, activation, and ongoing relationship management.
• Build and maintain a tiered creator roster across nano, micro, macro, and ambassador-level partnerships.
• Identify creators who align with the brand’s aesthetic, audience, and commercial goals.
• Develop and manage ongoing seeding programs, gifting campaigns, affiliate partnerships, and paid creator activations.
• Serve as the primary day-to-day point of contact for all active influencers and content creators.
• Negotiate gifting, affiliate, and paid partnership terms in collaboration with leadership.
• Build long-term creator relationships rather than relying solely on one-off or transactional campaigns.
• Proactively identify emerging creators across Instagram, TikTok, YouTube, and other relevant channels.

Affiliate Platform Management

• Own and optimize the brand’s affiliate presence across ShopMy, LTK, Impact, and TikTok Shop.
• Manage creator storefronts, product listings, commission structures, and creator onboarding.
• Monitor affiliate performance and identify top-performing creators, products, and content.
• Use performance data to optimize creator selection, commissions, campaigns, and ongoing partnerships.
• Manage TikTok Shop creator affiliate connections, product tagging, and related creator support.
• Stay current on platform updates, new tools, monetization opportunities, and best practices across affiliate channels.

Collaborations & Inbound Partnerships

• Own all inbound creator and brand collaboration requests, including evaluating fit, responding, and determining next steps.
• Develop and execute collaborations with aligned brands, organizations, and creators.
• Build a scalable process for reviewing, prioritizing, tracking, and responding to collaboration opportunities.
• Partner cross-functionally with Creative and Marketing teams to bring collaboration concepts and creator campaigns to life.
• Track collaboration performance, document learnings, and make recommendations for future partnerships.
• Set and own quarterly influencer and affiliate growth goals across reach, engagement, affiliate sales, and revenue attribution.
• Develop strategies for scaling the creator ecosystem across new platforms, formats, and partnership tiers.
• Track influencer and affiliate performance metrics and translate results into actionable decisions.
• Regularly report on campaign performance, creator productivity, affiliate revenue, and collaboration outcomes.
• Continuously optimize the creator roster based on brand alignment and performance.
• Stay ahead of trends across influencer marketing, affiliate marketing, social commerce, and the broader creator economy.
• Maintain organized records of creator relationships, agreements, content deliverables, campaigns, and results.

Requirement

Must-Have Skills

• 3–5 years of hands-on experience in influencer marketing, creator partnerships, affiliate management, or a closely related role.
• Proven experience owning an influencer program end to end, including sourcing, outreach, contracting, briefing, affiliate management, relationship management, and performance reporting.
• Strong hands-on experience managing creator storefronts, product listings, commission structures, creator onboarding, and affiliate performance.
• Experience managing seeding, gifting, affiliate, and paid creator partnerships.
• Strong negotiation and relationship-management skills, with experience working directly with creators at different levels.
• Data-driven mindset with experience tracking creator and affiliate performance and using results to optimize partnerships.
• Ability to manage a large, active roster of creators and multiple campaigns simultaneously.
• Fully professional spoken and written English.
• Ability to work full-time during PST hours and act as the day-to-day contact for creator partners.

Nice-to-Have

• Existing working relationships with creators in the beauty, home, or lifestyle space.
• Experience working with premium or design-led consumer brands.
• Experience building ambassador programs and long-term creator communities.
• Strong understanding of premium home, lifestyle, beauty, and DTC consumer brands.
• Ability to identify emerging creators and partnership opportunities before they become mainstream.