Director, Creator Amplification

ShopMy

New York (NY)

On-site

USD 160,000 - 175,000

Full time

14 days+

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Benefits offered by this job

Equity in ShopMy

Flexible PTO

14 weeks of parental leave

Wellness & Social Stipend

Learning & Development Stipend

401k program with 3% contribution

Wellhub Membership

Company retreats

Birthday PTO

Job summary

ShopMy is looking for a Director, Creator Amplification in New York City. This role involves leading key creator relationships and managing an 8-person team. Responsibilities include developing strategies for revenue growth, enhancing team processes, and collaborating across functions. The position offers a salary range of $160,000 - $175,000 with benefits like equity, flexible PTO, and parental leave.

Qualifications

Proven experience in leading teams and driving strategies for creator segments.
Ability to analyze performance data and derive actionable insights.
Strong cross-functional communication and collaboration skills.

Responsibilities

Lead and manage the VIP Creator team to achieve growth targets.
Oversee creator performance and identify opportunities for revenue growth.
Collaborate with Product and Marketing teams to enhance creator experience.

Skills

Team leadership

Strategy development

Data analysis

Cross-functional collaboration

Job description

Join ShopMy – Powering the Future of Digital Marketing

ShopMy is revolutionizing the future of e-commerce by building the infrastructure for human-led curation at scale.

ShopMy enables brands to launch and scale high-impact, performance-driven creator programs, while empowering the most influential creators to monetize their influence and partner directly with the brands they love. Through this operating system, ShopMy powers consumers to discover and buy the world's best products through premium brands, culture-driving tastemakers, and authentic human curation.

ShopMy recently became a unicorn, raising at a $1.5B valuation with backing from Bessemer Venture Partners, Avenir Growth Capital, and Bain Capital Ventures. If you’re excited to help shape the future of curated commerce at the intersection of technology, culture, and taste, we’d love to meet you.

Director, Creator Amplification

Role overview

The Director, Creator Amplification will lead and grow ShopMy’s most important creator relationships, overseeing an 8 person team responsible for the company’s highest-value creators and the revenue engine they drive. This role is accountable for nurturing top-tier creators, driving their long-term success, and translating their needs directly into the business. As the person closest to our most influential users, you will serve as the internal voice of the creator, shaping product priorities, informing marketing strategies, and ensuring the company stays deeply aligned with the people who have defined ShopMy from the beginning.

Key responsibilities

Own the strategy, performance, and growth of ShopMy’s top creator segment.
Lead, manage, and develop the VIP Creator team, setting clear goals and ensuring consistent execution.
Oversee VIP creator portfolios, using data and qualitative insights to identify opportunities, intervene where needed, and drive measurable GMV and retention improvements.
Serve as a senior external point of contact for high-value creators; step in on key relationships and priority accounts.
Establish and refine team processes, reporting rhythms, documentation, and performance standards as the VIP function scales.
Partner cross-functionally with Product, Marketing, Community, and Events to improve the creator experience, support lifecycle initiatives, and enhance creator-facing tooling.
Collaborate with leadership to shape the future structure and strategy of the VIP organization within the new GM of Creator model.

What success looks like

Consistent, outsized revenue growth from our top creators, driven by clear strategy, close partnership, and proactive identification of growth opportunities.
A high-performing "A-Team" that is well-structured, well-managed, and consistently delivering against goals with clarity, accountability, and momentum.
A rigorous, insight-driven approach to creator performance, where the team continuously refines playbooks, uncovers small optimizations that lead to major gains, and helps creators break new records quarter after quarter.
Exceptional cross-functional alignment, ensuring Product and Marketing have a direct line to creator feedback and are building the tools, features, and programs that accelerate growth for our most important users.
You are seen across the company as the leader who understands our top creators better than anyone and translates that into business-defining decisions.

In compliance with New York Pay Transparency Law, the salary range for this position is as shown. We note that salary information as a general guideline only, actual compensation may vary from posting based on the offer for this role, including the scope and responsibilities of the position, relevant work experience, key skills, education, training and business considerations.

New York Pay Range

$160,000 - $175,000 USD

Benefits