Sr. Producer, Branded Video

BETCHES MEDIA; New York (NY); Hybrid; USD 115,000 - 125,000; Full time

Job summary

Betches Media is seeking a Senior Producer, Branded Video in New York to lead creative strategy for branded video campaigns. You will translate client goals into engaging concepts, supervise pre-production through final delivery, and ensure on-brand results across projects.

Collaborating with clients and internal teams, you’ll manage expectations, direct shoots, and guide the creative process to maintain high-quality content that meets brand standards and deadlines.

Qualifications

• Experience leading branded video projects from concept to delivery.
• Strong storytelling and scriptwriting skills.
• Ability to translate client goals into engaging video concepts.
• Excellent client communication and relationship management.
• Proven ability to manage multiple deliverables on tight timelines.

Responsibilities

• Lead the creative vision for branded video campaigns.
• Develop creative concepts for assigned projects.
• Direct client and internal team communications.
• Understand client goals and expectations.
• Maintain brand alignment across content.
• Oversee production execution for campaigns.
• Create scripts and director treatments.
• Attend pre-sale brainstorms and respond to RFIs/RFPs.
• Direct shoots and appear in content when needed.
• Coordinate with Account Managers for post-sale production.
• Plan timelines and resources with Production Manager.

Skills

Creative concepting

Storytelling

Scriptwriting

Client communication

Project management

Attention to detail

Collaboration

Brand alignment

Job description

About Us:

Betches Media is the ultimate digital media and lifestyle destination for women. As a pioneer in the humor and entertainment space, we’ve built a powerful platform that connects with over 250M fans across social media, podcasts, web, events, and e-commerce. Our funny, honest, and candid approach resonates with women globally, creating a one-of-a-kind community.

Now as a part of LBG Media, Betches is in an exciting new chapter, leveraging the global reach and innovation of our parent company to push the boundaries of creative media.

This is your opportunity to be at the forefront of shaping the future of Betches Media and propel the brand through its next phase of growth.

Description:

The Senior Producer, Branded Video leads creative strategy for individual branded video projects. This role is responsible per project for translating client goals into engaging video concepts, overseeing the creative process from pre-production to final delivery, and ensuring high-quality, on-brand content. They collaborate closely with clients and internal teams to manage expectations and maintain brand consistency.

Roles & Responsibilities

• Lead the creative vision for individual branded video campaigns.


• Lead the creative concept development phase for assigned projects.


• Direct client and internal team communications throughout project development.


• Work with clients to understand their goals and expectations.


• Ensure creative alignment with brand and client objectives.


• Oversee the execution of creative ideas throughout production for assigned campaigns.


• Execute all video creative materials, including concepts, scripts, director treatments, and other project materials.


• Attend pre-sale brainstorms and ideate branded video concepts in response to client and general sales requests, including RFIs and RFPs.


• Direct shoots and occasionally appear in branded video content.


• Partner with Account Managers to maintain smooth post-sale productions, ensuring concepts, client materials, scripts, edits, and final deliverables are always on time and meet the highest quality standards.


• Collaborate with the Production Manager and production team on timeline and resource planning.


• Manage expectations and maintain brand consistency throughout the creative process, from pre-production through final delivery.

Qualifications:

• Experience leading the creative development and execution of branded video projects.


• Strong creative concepting, storytelling, and scriptwriting skills.


• Experience translating client goals and brand objectives into engaging video concepts.


• Strong client communication and relationship-management skills.


• Experience overseeing video projects from pre-production through final delivery.


• Ability to direct shoots and guide creative execution throughout production and post-production.


• Strong project management skills with the ability to manage timelines, resources, and multiple deliverables.


• Ability to collaborate closely with Account Managers, Production Managers, clients, and cross-functional internal teams.


• Detail-oriented with a strong commitment to producing high-quality, on-brand work.


• Comfortable participating in pre-sale brainstorms and developing concepts in response to RFIs, RFPs, and general sales requests.

Compensation:

The expected annual base salary for this role is $115,000 - $125,000. Years of experience, skills, and other factors such as location are considered when determining the salary offered. Total compensation and offer package will include the following perks below.

Learn more about our culture and perks

Our DEI+ Commitment

At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. We believe that true creativity and knowledge emerge when diversity and inclusion are fully embraced. We strive to create a workforce that reflects the diversity of our clients and our communities, recognizing that our journey towards excellence is ongoing. Together, we aim to foster an environment where everyone can contribute to and benefit from our shared success.

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