Director, CPG Shopper Marketing

7 Brew Coffee; Springdale (AR); On-site; USD 120,000 - 180,000; Full time

Job summary

7 Brew Coffee is seeking a Director, CPG Shopper Marketing to build and lead our end-to-end shopper marketing and commercial activation strategy across a rapidly expanding retail footprint.

You’ll architect the growth system, manage agencies, partner with Sales, Brand Marketing and Finance, and deliver in-store, digital, and Walmart Connect programs with disciplined budgets and measurable ROI.

Qualifications

• Must have 6+ years in shopper or trade marketing within CPG.
• Proven leadership in shopper strategies for major retail accounts.
• Strong commercial sense with velocity, margin and ROI know-how.
• Experience scaling brands across grocery, mass, club, e-commerce.
• Ability to use insights to drive commercial decisions.
• Experience managing budgets and promotional ROI.

Responsibilities

• Lead shopper growth strategy and activation roadmap for 3–5 years.
• Direct in-store, digital and retailer activation and agency briefs.
• Partner with Sales on trade spend efficiency and promotions ROI.
• Build reporting connecting activation to incremental sales.
• Establish processes, calendars, and playbooks for scaling.
• Lead third-party agencies with clear objectives and metrics.

Skills

Shopper marketing

CPG knowledge

Budget management

Agency collaboration

Strategic thinking

Tools

Walmart Connect

Retail tools

Job description

7 Brew is a rapidly expanding drive-thru beverage brand with more than 700 locations across 38 states. As one of the fastest-growing QSR brands in the U.S., we’re continuing to accelerate our domestic growth in 2026 and beyond.

We’re passionate about crafting delicious, unique beverages while delivering a fast, friendly, and memorable customer experience. Just as importantly, we’re committed to creating a vibrant, high-energy workplace where team members can thrive, grow, and have fun.

Our mission is simple: cultivate kindness, one tasty drink at a time.

WHAT’S BREWING IN THIS ROLE...

The Director, CPG Shopper Marketing will build and lead 7 Brew’s end-to-end shopper marketing and commercial activation strategy, bringing best-in-class CPG trade and retail marketing capabilities to the brand.

This leader will architect the full shopper marketing growth system, from strategy and capability development to activation, measurement, and continuous optimization, with the goal of driving measurable traffic, conversion, velocity, frequency, and loyalty across a rapidly expanding retail footprint.

The Director will define the strategy, operating model, tools, processes, and performance management needed to scale a modern, shopper-centric marketing approach. This role will also lead third-party agency partners supporting retail outreach and activation while partnering closely with Sales, Brand Marketing, Finance, Supply Chain, and other cross-functional teams.

THE FLAVOR YOU ADD...

Shopper Growth Strategy

• Build 7 Brew’s shopper marketing and retail media vision and roadmap from the ground up — a 3–5 year plan across priority channels and customers, with no existing program to inherit.
• Translate overarching brand strategy into retailer- and channel-specific activations that drive conversion, velocity, and repeat purchase.
• Create a clear framework for how and where 7 Brew wins at shelf, in-store, and online.
• Establish KPIs, measurement frameworks, and investment priorities to maximize ROI.

Retail Activation & Agency Execution

• Directly manage and brief 7 Brew’s existing roster of contracted media buying, strategy, and creative agencies — translating retail and shopper strategy into day-to-day campaign briefs, creative direction, and execution.
• Personally build and execute in-store and out-of-store shopper marketing programs — displays, POS, merchandising tools, sampling, seasonal programs, and promotions.
• Partner with Sales on trade spend efficiency and promotional ROI, and support (not own) resets, new-door expansion, and account-specific activation led by the account team.
• Create seamless integration across in-store, digital, and out-of-store brand and product activation, including connections to 7 Brew stands where appropriate.
• Own retail media strategy and execution on Walmart Connect today, with the mandate to extend into additional retailer media networks as new channels come online.
• Improve digital shelf performance through stronger content, conversion drivers, search visibility, and retail media alignment.
• Bridge brand-building strategy with measurable commerce performance.
• Oversee shopper marketing budgets and ensure disciplined, high-return investment.
• Partner with Sales and Finance to improve trade efficiency and promotional ROI.
• Build reporting and measurement systems that connect activation investments to incremental sales and business performance.

Marketing Partnership & Process Discipline

• Establish planning calendars, activation playbooks, processes, and execution standards that can scale with the business.
• Serve as the primary link back to 7 Brew’s internal Brand Marketing team — securing approval on creative assets and messaging, and sourcing and aligning budget to fund retail activation programs.
• Lead third-party agency partners against clear objectives, deliverables, and success metrics.
• Bring structure and discipline without sacrificing the speed and agility of a high-growth organization.

MUST-HAVE INGREDIENTS...

• 6+ years of shopper marketing and/or trade marketing experience within CPG.
• Proven experience developing and leading shopper strategies for major retail accounts.
• Strong commercial acumen, with a deep understanding of velocity, margin, trade investment, promotions, and retailer economics.
• Experience scaling brands across grocery, convenience, mass, club, e-commerce, and/or specialty channels.
• Demonstrated ability to use consumer, shopper, category, and retailer insights to drive commercial decisions.
• Experience managing shopper marketing budgets, trade investments, and promotional ROI.
• Ability to think strategically while remaining comfortable rolling up your sleeves and executing.
• You’ve personally built a shopper marketing or retail media program from scratch — not just optimized one someone else already built — and are comfortable operating without an established playbook or team.
• Proven success working in high-growth, fast-moving, and evolving organizations.
• Strong executive presence and the ability to influence senior internal stakeholders, retail partners, and customers.
• Experience directly managing third-party agencies (media, creative, or shopper marketing) day-to-day — this role has no direct reports today, with room to build a team as the function scales.

WHY JOIN 7 BREW?

At 7 Brew, you’ll have the opportunity to help shape the next chapter of one of the fastest-growing beverage brands in the country. You’ll join a high-energy, supportive team with the opportunity to build new capabilities, influence how we grow at retail, and make a meaningful impact as the business scales.

If you’re excited to build, move fast, think commercially, and help cultivate kindness along the way, we’d love to hear from you.