Director, CPG Shopper Marketing — Growth & Activation

7 Brew Coffee; Springdale (AR); On-site; USD 120,000 - 180,000; Full time

Job summary

7 Brew Coffee is seeking a Director, CPG Shopper Marketing to build and lead our end-to-end shopper marketing and commercial activation strategy across a rapidly expanding retail footprint.

You’ll architect the growth system, manage agencies, partner with Sales, Brand Marketing and Finance, and deliver in-store, digital, and Walmart Connect programs with disciplined budgets and measurable ROI.

Qualifications

• Must have 6+ years in shopper or trade marketing within CPG.
• Proven leadership in shopper strategies for major retail accounts.
• Strong commercial sense with velocity, margin and ROI know-how.
• Experience scaling brands across grocery, mass, club, e-commerce.
• Ability to use insights to drive commercial decisions.
• Experience managing budgets and promotional ROI.

Responsibilities

• Lead shopper growth strategy and activation roadmap for 3–5 years.
• Direct in-store, digital and retailer activation and agency briefs.
• Partner with Sales on trade spend efficiency and promotions ROI.
• Build reporting connecting activation to incremental sales.
• Establish processes, calendars, and playbooks for scaling.
• Lead third-party agencies with clear objectives and metrics.

Skills

Shopper marketing

CPG knowledge

Budget management

Agency collaboration

Strategic thinking

Tools

Walmart Connect

Retail tools

Job description

7 Brew Coffee is seeking a Director, CPG Shopper Marketing to build and lead our end-to-end shopper marketing and commercial activation strategy across a rapidly expanding retail footprint.

You’ll architect the growth system, manage agencies, partner with Sales, Brand Marketing and Finance, and deliver in-store, digital, and Walmart Connect programs with disciplined budgets and measurable ROI.