Director, Corporate Studios Operations & Growth

Purpose Brands, LLC; Orlando (FL); Hybrid; USD 180,000 - 250,000; Full time

Benefits offered by this job

Medical, Dental & Vision

Hybrid Work Environment

Life and Disability Insurance

Unlimited PTO + Holidays

401(k) Matching

Professional Development

In-house workout facilities

Brand Discounts

Job summary

Purpose Brands LLC, parent to Orangetheory, Anytime Fitness, Waxing the City and The Bar Method, seeks a Director of Corporate Owned Studios to lead the Orangetheory COS portfolio. You will drive profitability, member experience, coaching standards, and talent development across corporate locations.

The role requires transformative leadership, proven P&L ownership, and the ability to execute across markets with a focus on sustainable growth and high performance.

Qualifications

• Bachelor's degree or equivalent experience.
• 10+ years of multi-unit leadership experience.
• 5+ years leading leaders in a regional, divisional, or senior operational role.
• Demonstrated P&L ownership and financial management experience.
• Proven success leading multi-unit organizations through growth, operational improvement, or business transformation.
• Demonstrated ability to improve performance through operational discipline, leadership development, and execution.
• Exceptional leadership, communication, coaching, and influence skills.
• Ability to travel regularly across assigned markets.

Responsibilities

• Provide strategic leadership for the Corporate Studio portfolio.
• Lead and develop Regional Directors and studio leadership teams.
• Refine operating rhythms, scorecards, and performance management processes to improve execution.
• Lead portfolio-wide performance improvement initiatives that strengthen operational effectiveness, studio profitability, and team accountability.
• Establish action plans to recover performance in underperforming markets and studios.
• Drive change management efforts that support business transformation and long-term growth.
• Own portfolio-wide P&L performance, budgeting, forecasting, and profitability.
• Drive membership growth, retention, and revenue expansion.
• Improve sales execution, conversion, and member lifecycle management.
• Optimize labor, payroll, and operating expenses while maintaining service standards.
• Partner with Marketing, Finance, and Brand teams to accelerate growth and strengthen unit economics.
• Set clear financial expectations and ensure corrective action plans are implemented when results fall below targets.
• Improve cash flow, profitability, and operating efficiency across the portfolio.
• Establish Corporate Studios as the benchmark for coaching quality across the Orangetheory network.
• Lead the development of Head Coaches, Fitness Leaders, and coaching talent pipelines.
• Ensure consistent execution of the Orangetheory workout experience and fitness standards.
• Partner with Product, Fitness, Learning & Development, and Product teams to elevate product effectiveness and member outcomes.
• Drive coach recruitment, retention, performance management, and succession planning.
• Champion an exceptional member experience across all touchpoints.
• Lead retention and engagement strategies that increase member loyalty and lifetime value.
• Leverage feedback and performance data to continuously improve the experience.
• Partner with Product, Fitness, Operations, and Executive Leadership to test and scale new initiatives.
• Support pilots, innovation programs, and operational readiness efforts across Corporate Studios.
• Develop best practices and playbooks that can be leveraged throughout the franchise network.
• Serve as the operational voice of the studio experience in enterprise decision-making.
• Build high-performing teams and leadership pipelines at every level of the organization.
• Foster a culture of accountability, collaboration, continuous improvement, and results.
• Recruit, coach, and retain industry-leading talent.
• Lead change efforts that strengthen field leadership capability, accountability, and performance expectations.

Skills

Multi-unit leadership

P&L ownership

Strategic leadership

Leadership development

Franchise operations

Education

Bachelor's degree or equivalent

MBA preferred

Job description

Purpose Brands LLC, parent to Orangetheory, Anytime Fitness, Waxing the City and The Bar Method, seeks a Director of Corporate Owned Studios to lead the Orangetheory COS portfolio. You will drive profitability, member experience, coaching standards, and talent development across corporate locations.

The role requires transformative leadership, proven P&L ownership, and the ability to execute across markets with a focus on sustainable growth and high performance.