Director, Convenience Channel Sales — Fresh Produce Growth

Del Monte Corporation; Atlanta (GA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Life & disability insurance

FSA

PTO

7 Company Paid Holidays

Telemedicine

Voluntary benefits

Eligibility on hire month

Job summary

Fresh Del Monte Produce Inc. is seeking a Director of Sales for the Convenience Channel to lead revenue growth across North America in the fast-moving consumer goods space.

This role manages national convenience store chains, wholesalers, and distributors, driving on-time product launches and promotional success. The ideal candidate has 10+ years of sales leadership in fresh produce or related sectors, extensive experience with national retailers, and proven ability to develop strategies,

Qualifications

• Bachelor’s degree in a related field or equivalent work experience.
• 10+ years of sales experience in the fresh produce sector or similar.
• Experience with national convenience stores, wholesalers, retailers.
• Strong communication, negotiation, and project management skills.

Responsibilities

• Own and expand relationships with key C-Store retailers and wholesalers, negotiating agreements, pricing, trade programs, and promotional support.
• Collaborate with processing facilities and distribution centers to resolve issues for Convenience Store customers.
• Lead new product launches in fresh cut fruit, coordinating with marketing, NPD, supply chain, and category teams.
• Develop and execute sales strategies to grow brand visibility, velocity, and share across national/regional partners.
• Identify and pursue new business opportunities within the convenience channel.
• Use syndicated data to adjust strategies, optimize assortments, and improve in-store positioning.
• Collaborate with internal teams on forecasts, marketing activation, and retail execution metrics.
• Resolve payment deductions and service-level disputes, reporting on outcomes.

Skills

Sales leadership

Relationship management

Negotiation

Cross-functional collaboration

Education

Bachelor’s Degree in related field

Tools

SAP

Power BI

Excel

Word

PowerPoint

Outlook

Job description

Fresh Del Monte Produce Inc. is seeking a Director of Sales for the Convenience Channel to lead revenue growth across North America in the fast-moving consumer goods space.

This role manages national convenience store chains, wholesalers, and distributors, driving on-time product launches and promotional success. The ideal candidate has 10+ years of sales leadership in fresh produce or related sectors, extensive experience with national retailers, and proven ability to develop strategies,