Director Content Marketing

USA018 Thomson Reuters Holdings Inc.; Eagan (MN); Hybrid; USD 137,000 - 255,000; Full time

Benefits offered by this job

Hybrid Work Model

Flex My Way

Career Development

Industry Benefits

Culture & Inclusion

Social Impact

Comprehensive Benefits

401k with match

Job summary

Thomson Reuters Tax, Audit and Accounting (TAAP) seeks an experienced Director of Content Marketing to build and lead a comprehensive content strategy driving demand across the buyer journey. The role reports to the VP of Marketing and balances strategy with hands-on content creation.

You will establish pillars, editorial frameworks, and KPIs, coordinating with Demand Gen, Product Marketing, Sales Enablement, and Product teams to ensure content supports strategic priorities and ABM initiatives.

Qualifications

• 5+ years in content marketing at director or senior manager level.
• 2+ years leading content teams.
• Experience building and scaling content operations.
• Analytical mindset with measurement expertise.
• Proficiency with Salesforce and marketing automation.
• Excellent writing and editing across formats.
• Experience in B2B, financial services or professional services.

Responsibilities

• Own the strategic content roadmap aligned with demand generation goals.
• Define pillars, messaging frameworks, and the editorial calendar.
• Establish content KPIs and measurement framework including Salesforce and attribution.
• Report on impact to leadership and drive continuous improvement.
• Align content with channel strategy across email, paid, owned, earned media and advocacy.
• Own content delivery workflows.
• Align content with ABM and sales priorities and translate insights from win/loss.
• Partner with Product to convert features into narratives.
• Lead and develop a small 2–3 person content team and write/edit hands-on.

Skills

Content strategy

Editorial leadership

Data-driven marketing

Cross-functional collaboration

Writing and editing

Analytics

Tools

Salesforce

Marketing automation

Multi-touch attribution

Analytics tools

Job description

Thomson Reuters Tax, Audit and Accounting (TAAP) segment is seeking an experienced Director of Content Marketing to build and lead a comprehensive content strategy that drives demand generation across the entire buyer journey—from awareness through advocacy.

You will develop the strategic vision and editorial framework that enables TAAP to reach prospects at each stage of decision-making, engage customers, and drive measurable business outcomes.

By establishing a content function rooted in data and powered by a high-performing team, you will create the foundation for sustained growth, deeper customer relationships, and increased revenue impact.

This director‑level position reports to the VP of Marketing and sits at the intersection of strategy and execution, balancing big‑picture roadmap planning with hands‑on content development.

Key Responsibilities

• Own the strategic content roadmap—build the annual content strategy aligned with demand generation goals, covering all stages of the buyer journey (awareness, education, consideration, purchase, adoption, renewal, advocacy).
• Define content pillars, messaging frameworks, and the editorial calendar that ties everything together.
• Drive measurement and optimization—establish content KPIs across the full funnel (engagement, lead generation, pipeline influence, revenue attribution). Build a robust measurement framework leveraging Salesforce, multi‑touch attribution, and content analytics.
• Report on impact to leadership and use data to continuously improve performance.
• Align the channel strategy—work with the segment strategy leads in TAAP to determine the optimal mix of channels to reach your audience (email, paid media, owned platforms, earned media, customer advocacy). Make data‑driven decisions about format, length, and distribution by stage and channel.
• Own the content delivery workflows.
• Align content with ABM and sales priorities—integrate content strategy with account‑based marketing efforts and segment‑specific initiatives. Work closely with Sales leadership to translate win/loss insights into content.
• Partner with Product teams to convert feature announcements into compelling customer narratives.
• Lead and develop a small, high‑performing team—manage 2‑3 content managers and producers. Set expectations, coach on strategy and craft, and grow team capabilities. Get hands‑on: write, edit, and produce content yourself.
• Build cross‑functional alignment—partner with Demand Generation, Product Marketing, Sales Enablement, and Product leaders to ensure content supports strategic priorities.
• Influence marketing roadmaps, advocate for content needs, and deliver against commitments.

Required Qualifications

• 5+ years of progressive experience in content marketing at the director or senior manager level, with 2+ years managing content teams.
• You have led content functions and understand how to scale content operations.
• Proven track record building content strategy and translating it into an executable, measurable editorial roadmap.
• You can articulate the "why" behind your strategy and track progress against clear metrics.
• Analytical mindset with hands‑on experience in measurement frameworks, content performance analysis, and optimization.
• You are comfortable with Salesforce, marketing automation, multi‑touch attribution, and analytics tools.
• Excellent writer and editor who can produce clear, compelling, brand‑aligned content across formats: long‑form thought leadership, case studies, email, web copy, and more.
• Strong editorial judgment and an eye for quality.
• Experience in B2B, professional services, or financial services (tax, accounting, audit, legal).
• You understand buyer complexity, longer sales cycles, and how professionals make decisions.
• Ability to balance strategy with execution.
• Strong interpersonal and communication skills. You can influence cross‑functional teams, build alignment on strategy, and navigate organizational dynamics with tact and clarity.

Preferred Qualifications

• Experience with demand generation, ABM (account‑based marketing), customer advocacy programs, or building content functions from the ground up.

What’s in it For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment for our office‑based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work‑Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work‑life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real‑world solutions. Our Grow My Way programming and skills‑first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI‑enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company‑wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award‑winning reputation for inclusion and belonging, flexibility, work‑life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro‑bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
• Making a Real‑World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
• Comprehensive benefits package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. We also offer market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceed the requirements of paid time off in accordance with any applicable state or municipal laws.
• Additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.
• Base compensation range varies across locations. For any eligible US locations, unless otherwise noted, the base compensation range for this role is $137,200 USD - $254,800 USD. Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency.

Reuters, part of Thomson Reuters, is a world‑leading provider of trusted journalism and news. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them.

Sound exciting? Join us and help shape the industries that move society forward. As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law.

Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug‑free workplace. Thomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department at [e-mail].

Disability accommodations in the recruiting process may include things like a sign language interpreter, making interview rooms accessible, providing assistive technology, or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations. More information on requesting an accommodation here.

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