Director Content Marketing, Corporates

USA018 Thomson Reuters Holdings Inc.; Eagan (MN); Hybrid; USD 137,000 - 255,000; Full time

Benefits offered by this job

Hybrid Work Model

Flex My Way benefits

Mental Health Days

Headspace app

Tuition reimbursement

Job summary

Thomson Reuters is seeking a senior content leader to shape editorial strategy across tax, legal and risk for the Corporates market. You will ground narratives in customer insights and commercial priorities while defining pillars and frameworks.

You will drive demand-gen content, sales enablement, ABM and cross-channel campaigns, manage a calendar and production workflow, and own the measurement framework with Salesforce and analytics to prove impact at the leadership level.

Qualifications

• 7+ years in content strategy and editorial leadership in a B2B SaaS, professional services, or media environment.
• 3+ years leading and scaling a content team.
• Ability to translate complex topics into business outcomes with storytelling.

Responsibilities

• Define editorial strategy and messaging across tax, legal, and risk.
• Develop demand-gen content for pipeline, enablement, ABM and campaigns.
• Improve SEO and AI-assisted search visibility (AEO).
• Manage the content calendar, production workflows, and distribution channels.
• Own measurement framework using Salesforce and analytics to report impact to leadership.
• Lead and coach a high-performing cross-functional content team.
• Align content with marketing and sales priorities across portfolios.

Skills

Content strategy

Editorial leadership

B2B SaaS

Team leadership

AI content tools

Tools

Salesforce

Workfront

Contently

Writer

CMS

SEO tools

Job description

Key Responsibilities

• Editorial strategy. The themes, narratives, and point of view we bring to the Corporates market across tax, legal, and risk. Ground them in deep customer understanding, commercial priorities, and a clear competitive read. Define content pillars and messaging frameworks that tie each portfolio’s story to the broader Corporates narrative.
• Content that drives pipeline. Demand generation content for nurture and conversion, sales enablement, ABM and segment-specific content, and integrated content for launches and campaigns. Cover the full buyer journey, from awareness through adoption, renewal, and advocacy. Work with sales leadership to turn win/loss insights into sharper solution-selling content.
• Search and answer-engine visibility. Organic SEO plus AEO, so our content is structured, cited, and positioned to surface in ChatGPT, Perplexity, Claude, Google AI Overviews, and other generative search experiences.
• The content operating model. Editorial calendar, production workflows, and distribution across paid, owned, earned, and partner channels.
• Own the measurement framework that ties content to business outcomes, using Salesforce, multi-touch attribution, SEO/AEO analytics, and content analytics. Report on impact to leadership.
• Team and partner network. A high-performing team of content leaders, writers, and producers, extended through our internal Studio, agencies, and contributor network. Set expectations, coach on strategy and craft, and model the work by writing, editing, and producing content yourself.
• Cross-functional alignment. Work with strategy leads and product teams across tax, legal, and risk to set channel mix, turn feature announcements into customer narratives, and align content with marketing and sales priorities.

Required Qualifications

7+ years in content strategy and editorial leadership at a B2B SaaS, professional services, or media company, with 3+ years leading and scaling a team. Experience across multiple product lines or business units is ideal. A track record of building original content programs that moved a market, not just produced volume. You can point to specific franchises and what they earned the business. Strong editorial judgment. You can read a draft, name what’s wrong with it, and rewrite the lead yourself. You can flex tone and depth across distinct audiences (tax, legal, risk/compliance). A gift for storytelling and solution selling. You turn complex, technical capabilities into a clear story about business outcomes, not a features list. Fluency with AI content tools and a clear point of view on using them without flattening voice or eroding accuracy. Familiarity with SEO and emerging AEO practices, and with how corporate buyers research and validate solutions as search behavior shifts. Comfort working with senior executives, including extracting their point of view, ghostwriting at their level, and pushing back when needed. Fluency with content performance data and marketing analytics (Salesforce, marketing automation, multi-touch attribution). You manage to numbers without losing the craft. Familiarity with the modern content stack: CMS, content operations platforms (Workfront, Contently, Writer), SEO and analytics tools, and AI-assisted production. Strong interpersonal skills. You can influence cross-functional teams across multiple portfolios and build alignment with tact and clarity.

Preferred Qualifications

Experience in B2B, legal, regulated, or professional services markets. If you don’t have it, you’ve moved into a complex vertical before and gotten smart fast. Nice to have: demand generation, ABM, customer advocacy programs, building content functions from the ground up, or marketing multiple portfolios to a shared buyer.

Why this role, and why now

Corporate tax, legal, and risk teams are under pressure to do more with less while AI changes their work. We offer authoritative content, deep customer relationships, and a serious AI platform. The content function sits at the center of how we win with the Corporates market. The leader in this seat will shape what we say and how corporate professionals think about the work ahead.

What’s in it For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro‑bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
• Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
• In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match.
• In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, and sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws.
• Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.
• Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. For any eligible US locations, unless otherwise noted, the base compensation range for this role is $137,200 USD - $254,800 USD. Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug‑free workplace. Thomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department at [e-mail]. Disability accommodations in the recruiting process may include things like a sign language interpreter, making interview rooms accessible, providing assistive technology, or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations. More information on requesting an accommodation here. Learn more on how to protect yourself from fraudulent job postings here. More information about Thomson Reuters can be found on thomsonreuters.com

Future Focus

Our focus on a skills‑first approach ensures you’ll have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.