Director, Audit Campaign Planning and Activation

Thomson Reuters; Ann Arbor (MI); Hybrid; USD 137,000 - 255,000; Full time

Benefits offered by this job

Hybrid Work Model

Flexibility & Work-Life Balance

Career Development and Growth

Industry Competitive Benefits

Culture of inclusion

Job summary

Thomson Reuters Tax, Audit and Accounting (TAAP) seeks an experienced Director of Audit Campaign Planning & Activation to lead integrated marketing campaigns for the Audit product portfolio in the mid-market segment. The role owns the calendar from brief to launch, guiding a team of campaign professionals to drive awareness, demand, and pipeline.

You will shape comprehensive plans, align with business goals, and demonstrate data-driven decision making, collaboration, and strong communication

Qualifications

• 15+ years of progressive experience in B2B marketing at the director or senior manager level with experience marketing across the buyer journey from awareness to advocacy.
• Proven track record building marketing strategies and translating those strategies into an executable, measurable campaign framework.
• Analytical mindset with hands-on experience in measurement frameworks, campaign performance analysis, and optimization.
• Excellent writer and editor who can produce clear, compelling, brand-aligned content across formats.
• Experience in B2B, professional services, or financial services (tax, accounting, audit).
• Ability to balance strategy with execution and roll up sleeves to execute campaigns.
• Strong interpersonal and communication skills to influence cross-functional teams.

Responsibilities

• Campaign strategy and planning: Build integrated campaign plans aligned with the annual marketing plan and priorities.
• Activation across channels: Lead execution across demand generation, ABM, digital, events, email, content, and sales enablement.
• Messaging and positioning: Translate positioning into channel-ready messaging and creative briefs.
• Calendar and resource management: Own the campaign calendar, dependencies, and cross-team resourcing.
• Measurement and optimization: Define measurement frameworks and use data to refine future campaigns.
• Stakeholder partnership: Act as the operational partner to marketing and product teams.
• Process and tooling: Establish playbooks and governance, and integrate AI-enabled tooling.
• Vendor and agency management: Manage external partners against budgets and targets.
• Team leadership: Lead, coach, and develop campaign managers and specialists.

Skills

Campaign strategy

Channel activation

Messaging & positioning

Calendar & resourcing

Measurement & optimization

Stakeholder partnership

Process & tooling

Vendor management

Team leadership

Tools

Salesforce

Marketing automation

Multi-touch attribution

Analytics tools

Job description

Job Description

Thomson Reuters Tax, Audit and Accounting (TAAP) segment is seeking an experienced Director of Audit Campaign Planning & Activation to lead the planning and execution of integrated marketing campaigns for Thomson Reuters' Audit product portfolio. This leader turns product and marketing strategy and positioning into campaigns that drive creates awareness, captures demand and converts demand into pipeline, in our mid-market segment. The role owns the campaign calendar from brief through campaign launch and optimization. This role manages a team of people who will execute the campaign directly or indirectly (through functional support teams).

To be successful in this role, you will need to have an ability to shape and build a comprehensive marketing campaign plan while executing with excellence to ensure alignment with business goals. This person will also be able to demonstrate data driven decision making, expert communication skills, strong ability to collaborate and ability to inspire direct and indirect team members to get great work done.

Key Responsibilities

• Campaign strategy and planning: Build integrated campaign plans that align with the annual marketing plan and strategic priorities, including objectives, audiences, messaging architecture, channel mix, and success metrics.
• Activation across channels: Lead execution across demand generation, account-based marketing, digital, events, email, content, and sales enablement, ensuring each channel supports a unified customer journey.
• Messaging and positioning: Partner with product marketing and brand to translate positioning and campaign frameworks into channel-ready messaging and creative briefs.
• Calendar and resource management: Own the campaign calendar, dependencies, and cross-team resourcing, and manage timelines across multiple concurrent launches.
• Measurement and optimization: Define measurement frameworks, track funnel and pipeline contribution, and use performance insights to refine future campaigns.
• Stakeholder partnership: Serve as the operational partner to functional marketing teams and product teams, aligning priorities and surfacing trade-offs to leadership.
• Process and tooling: Establish standardized campaign playbooks, templates, and governance, and help integrate AI-enabled tooling into planning and activation workflows.
• Vendor and agency management: Manage external partners, budgets, and deliverables to quality and cost targets.
• Team leadership: Lead, coach, and develop campaign managers and specialists, building a high-performing team.

Required Qualifications

• 15+ years of progressive experience in B2B marketing at the director or senior manager level with experience marketing across the buyer journey from awareness to advocacy.
• Proven track record building marketing strategies and translating those strategies it into an executable, measurable campaign framework. You can articulate the "why" behind your strategy and track progress against clear metrics.
• Analytical mindset with hands-on experience in measurement frameworks, campaign performance analysis, and optimization. You are comfortable with Salesforce, marketing automation, multi-touch attribution, and analytics tools. You let data guide decisions.
• Excellent writer and editor who can produce clear, compelling, brand-aligned content across formats: long-form thought leadership, case studies, email, web copy, and more. You have strong editorial judgment and an eye for quality.
• Experience in B2B, professional services, or financial services (tax, accounting, audit). You understand buyer complexity, longer sales cycles, and how professionals make decisions.
• Ability to balance strategy with execution. You are comfortable moving between 30,000-foot roadmap planning and rolling up your sleeves to help execute campaigns. You thrive at both.
• Strong interpersonal and communication skills. You can influence cross-functional teams, build alignment on strategy, and navigate organizational dynamics with tact and clarity.

Preferred Qualifications

• Experience with demand generation, ABM (account-based marketing), customer advocacy programs, or building functions from the ground up.

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What's in it For You?

• Hybrid Work Model: We've adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
• Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations.For any eligible US locations, unless otherwise noted, the base compensation range for this role is $137,200 USD - $254,800 USD.Base pay is positioned within the range based on several factors including an individual's knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs.This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

Thomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department at [e-mail]. Disability accommodations in the recruiting process may include things like a sign language interpreter, making interview rooms accessible, providing assistive technology, or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations. More information on requesting an accommodation here.

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