Account Manager, Programmatic

EQUATIV; Los Angeles (CA); On-site; USD 85,000 - 95,000; Full time

Job summary

Equativ is seeking a driven Programmatic Account Manager for the US National team to manage a portfolio of brand direct and agency clients in the US Central region. You’ll be the primary contact from kickoff through QBRs, combining programmatic expertise with a performance-first mindset to deliver measurable results and grow partnerships.

You will collaborate with Sales and Solutions teams, craft client-focused strategies, monitor performance, deliver reports, and identify upsell opportunities

Qualifications

• 3-5 years of programmatic advertising and account management experience.
• Strong client-facing communication and relationship-building skills.
• Ability to translate complex programmatic concepts into strategic guidance.
• BS/BA or equivalent experience.

Responsibilities

• Serve as the primary client contact and build trust-based relationships.
• Develop media strategies using market trends and audience insights.
• Identify upsell opportunities across DSP formats and PMP deals.
• Provide ongoing performance updates, QBRs, and campaign wrap-ups.
• Collaborate with Sales and Marketing to align on strategy.
• Lead SME projects to deepen Equativ/Sharethrough capabilities.

Skills

Programmatic advertising

Account management

Campaign management

Client relationship

Data analysis

Education

BS/BA or equivalent

Tools

Excel

DSP platforms

Job description

We are looking for a driven and client-focused Programmatic Account Manager to join our US National team. You will manage a portfolio of brand direct and agency clients across our US Central region, acting as their primary point of contact from campaign kickoff through quarterly business reviews. You will combine strong programmatic expertise with a performance-first mindset to deliver measurable results, uncover growth opportunities, and strengthen long-term partnerships. This role is ideal for someone who thrives in a fast-paced, data-driven environment and is passionate about delivering impactful, client-centric solutions.

Key Responsibilities

Client Relationship Management

• Serve as the primary client contact, building strong, trust-based relationships.
• Plan and execute client entertainment initiatives to enhance engagement and retention by participating in office hours, lunch & learns, and industry events.

Campaign Planning & Strategy

• Develop client-aligned media strategies using market trends, audience insights, and competitive analysis.
• Identify upsell/cross-sell opportunities across open exchange and PMP formats.
• Proactively address evolving client needs with strategic recommendations.
• Use performance data to develop retention plans and uncover growth opportunities.

Campaign Execution & Support

• Collaborate on pre-launch activities: brief reviews, creative mocks, site lists, and quality checks.
• Maintain and manage Deal Libraries and targeting strategies.
• Deliver ongoing performance updates, QBRs, and post-campaign wrap-ups.
• Provide curated reporting: site lists, green PMPs, RFIs, RFPs, and campaign trackers.

Cross-Functional Collaboration

• Partner closely with Sales and Optimization Managers to align on strategy, setup, and execution.
• Collaborate with marketing and solutions teams for demos, insights, and product recommendations.

Subject Matter Expertise

• Contribute to or Lead an SME project to deepen expertise in Equativ/Sharethrough capabilities and support strategic outcomes across the sales cycle.

What we're looking for

Programmatic expertise: You have 3-5 years of experience in programmatic advertising, account management, campaign management, or a related field, with hands-on experience running and troubleshooting campaigns across major DSP platforms. You have a strong grasp of how programmatic auctions, PMP deals, and programmatic guaranteed structures work in practice. When campaigns underdeliver, you know where to look and how to address potential issues. You can translate technical know-how into strategic guidance that clients understand and can act on.

Client-facing confidence: You show up prepared, communicate with clarity, and build relationships that go beyond the day-to-day. You're comfortable presenting to clients and agency or brand stakeholders, contributing to strategic conversations, and handling questions on the spot. Clients see you as a trusted partner, not just a vendor contact, and that trust supports long-term retention and growth.

Organizational agility: You're someone who keeps multiple priorities moving at once without things falling through the cracks. You proactively flag issues before they escalated, set clear expectations with clients and internal teams, and follow through consistently. You communicate well in writing and in conversation, and you know how to calibrate your message depending on the audience.

You also bring

• Analytical, organizational, and problem-solving skills, with comfort working in large datasets using Excel or other tools to surface actionable insights.
• Familiarity with optimization, attribution, and other facets of the ad tech ecosystem.
• Hands-on programmatic trading and optimization experience is a plus.
• BS/BA or equivalent experience.

$85,000 - $95,000 a year

The listed salary range reflects the base salary for this role and is dependent on experience and qualifications. In addition to base pay, this position is eligible for a variable incentive plan and a comprehensive benefits package.

About us

Equativ, a leading independent ad platform, brings scale and simplicity to digital advertising.

Following its recent merger with Sharethrough and the acquisition of Kamino Retail, advertisers, media owners, and technology partners rely on Equativ’s advanced SSP, curation, and retail media services and technology to achieve maximum business outcomes.

With a focus on privacy-first programmatic video, CTV, and data-driven solutions, Equativ enables clients to activate across the digital ecosystem while protecting consumer privacy.

The company’s global expertise is also backed by a team of over 750 employees across 19 countries.

As a proud recipient of the HappyIndex@Work label, Equativ is committed to providing a dynamic, flexible workplace where employees thrive, grow, and excel in both their professional and personal lives.

Come and lead the charge with us in building a transparent ecosystem based on quality!

Equativ is an equal opportunity employer. Equal access to employment, services, and programs are available to everyone, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require reasonable accommodation throughout the application and/or interview process, please contact the recruitment team at [e-mail]