Director, Change Management & Communications

RaceTrac; Atlanta (GA); On-site; USD 150,000 - 210,000; Full time

Job summary

RaceTrac is seeking a Director of Change Management & Communications to lead our enterprise change management and internal communications strategy. You will partner with executive leaders to drive organizational readiness, strengthen leadership communication, and ensure employees understand, adopt, and sustain key initiatives supporting RaceTrac's growth.

As a senior leader, you will establish governance, frameworks, and playbooks; oversee adoption initiatives from planning to sustainment; and

Responsibilities

• Establish and lead enterprise change management strategy, governance, methodologies, standards, and tools.
• Develop and execute enterprise communications strategies aligned with priorities and goals.
• Lead readiness assessments, stakeholder engagement, impact analyses, and adoption plans for major initiatives.
• Partner with executive leadership, HR, Operations, Project Management, Learning, and Communications teams to drive transformation.
• Create and maintain change management frameworks, playbooks, templates, and communications resources for leaders and project teams.
• Serve as a trusted advisor to senior leaders on change leadership, communication effectiveness, and organizational readiness.
• Oversee integrated change, communication, training, and engagement plans from planning through implementation and sustainment.
• Monitor adoption, engagement, and communication effectiveness with insights and executive reporting.
• Build organizational capability through leadership coaching, workshops, training, and best practices.
• Lead and develop the Change Management & Communications team with a culture of transparency and continuous improvement.

Job description

Role Summary

The Director, Change Management & Communications leads RaceTrac's enterprise change management and internal communications strategy, helping the organization successfully navigate growth, transformation, and business change. This role partners with executive leaders and teams across the business to drive organizational readiness, strengthen leadership communication, and ensure employees understand, adopt, and sustain key initiatives that support RaceTrac's long-term success.

Key Responsibilities

• Establish and lead RaceTrac's enterprise change management strategy, governance framework, methodologies, standards, and tools.
• Develop and execute enterprise communications strategies aligned with business priorities and organizational goals.
• Lead change readiness assessments, stakeholder engagement plans, impact analyses, and adoption strategies for major initiatives.
• Partner with executive leadership, HR, Operations, Project Management, Learning, and Communications teams to drive successful transformation efforts.
• Create and maintain change management frameworks, playbooks, templates, and communication resources for leaders and project teams.
• Serve as a trusted advisor to senior leaders on change leadership, communication effectiveness, employee engagement, and organizational readiness.
• Oversee integrated change, communication, training, and engagement plans that support enterprise initiatives from planning through implementation and sustainment.
• Monitor adoption, engagement, and communication effectiveness while providing insights, recommendations, and executive reporting.
• Build organizational capability through leadership coaching, workshops, training, and best practices that strengthen adaptability and resilience.
• Lead and develop the Change Management & Communications team while fostering a culture of transparency, continuous improvement, and accountability.

Success Measures (First 6-12 Months)

• Establish a consistent enterprise change management framework and governance model across key initiatives.
• Implement communication standards, messaging frameworks, and best practices that improve employee engagement and alignment.
• Successfully support major business transformations through measurable adoption and stakeholder engagement outcomes.
• Build strong partnerships with executive leaders and become a trusted advisor on change strategy and communication planning.
• Develop reporting and measurement processes that provide clear visibility into readiness, adoption, and communication effectiveness.
• Increase organizational capability through leader training, coaching, and change management resources.