Director, Change Management & Communication

racetrac; Atlanta (GA); On-site; USD 150,000 - 230,000; Full time

Job summary

RaceTrac is seeking a Director of Change Management & Communications to lead enterprise change management and internal communications, partnering with executives to drive readiness, adoption, and sustained success across major initiatives.

This leadership role oversees governance, tools, playbooks, and coaching to strengthen leadership communication and employee engagement, ensuring clear messaging and measurable outcomes during growth and transformation.

Qualifications

• Lead enterprise change management and adoption across major initiatives.
• Develop and govern enterprise communications strategies aligned with business priorities.
• Coach leaders and build organizational readiness, engagement, and resilience.

Responsibilities

• Establish and lead the enterprise change management strategy, governance, standards, and tools.
• Develop and execute internal communications strategies aligned with priorities and goals.
• Lead readiness assessments, stakeholder engagement plans, impact analyses, and adoption strategies.
• Collaborate with executives, HR, Operations, and Communications to drive transformation.
• Create and maintain change frameworks, playbooks, templates, and resources for leaders.

Job description

RaceTrac Company Overview

Job Description:

Role Summary

The Director, Change Management & Communications leads RaceTrac's enterprise change management and internal communications strategy, helping the organization successfully navigate growth, transformation, and business change. This role partners with executive leaders and teams across the business to drive organizational readiness, strengthen leadership communication, and ensure employees understand, adopt, and sustain key initiatives that support RaceTrac's long-term success.

Key Responsibilities

• Establish and lead RaceTrac's enterprise change management strategy, governance framework, methodologies, standards, and tools.
• Develop and execute enterprise internal communications strategies aligned with business priorities and organizational goals.
• Lead change readiness assessments, stakeholder engagement plans, impact analyses, and adoption strategies for major initiatives.
• Partner with executive leadership, HR, Operations, Project Management, Learning, and Communications teams to drive successful transformation efforts.
• Create and maintain change management frameworks, playbooks, templates, and communication resources for leaders and project teams.
• Serve as a trusted advisor to senior leaders on change leadership, communication effectiveness, employee engagement, and organizational readiness.
• Oversee integrated change, communication, training, and engagement plans that support enterprise initiatives from planning through implementation and sustainment.
• Monitor adoption, engagement, and communication effectiveness while providing insights, recommendations, and executive reporting.
• Build organizational capability through leadership coaching, workshops, training, and best practices that strengthen adaptability and resilience.
• Lead and develop the Change Management & Communications team while fostering a culture of transparency, continuous improvement, and accountability.

Success Measures (First 6-12 Months)

• Establish a consistent enterprise change management framework and governance model across key initiatives.
• Implement communication standards, messaging frameworks, and best practices that improve employee engagement and alignment.
• Successfully support major business transformations through measurable adoption and stakeholder engagement outcomes.
• Build strong partnerships with executive leaders and become a trusted advisor on change strategy and communication planning.
• Develop reporting and measurement processes that provide clear visibility into readiness, adoption, and communication effectiveness.
• Increase organizational capability through leader training, coaching, and change management resources.

Responsibilities:

• Enterprise Change Management Strategy & Governance - Establish and lead the enterprise change management strategy, methodology, governance framework, standards, and tools. - Develop organizational capabilities that enable effective and sustainable adoption of strategic, operational, workforce, and technology transformations. - Integrate change practices into enterprise initiatives and project delivery methodologies. - Create and maintain frameworks, templates, playbooks, and resources for leaders and project teams. - Assess organizational change capacity and improve enterprise readiness and adaptability.
• Enterprise Communications Strategy - Develop and execute the organization's enterprise internal communications strategy aligned with business priorities. - Establish communication governance, standards, messaging frameworks, and best practices. - Ensure employees receive clear, consistent, timely, and relevant communications. - Oversee enterprise communication campaigns supporting organizational priorities and major initiatives. - Partner with business-level communications functions to align employee messaging and platforms.
• Organizational Readiness, Adoption & Stakeholder Engagement - Lead readiness assessments, stakeholder analyses, change impact assessments, and adoption planning. - Develop strategies that accelerate adoption, increase engagement, and reduce resistance. - Identify organizational risks and barriers to adoption and implement mitigation strategies. - Establish stakeholder engagement plans that build understanding, commitment, and advocacy. - Ensure change interventions address employee concerns while supporting business objectives and continuity.
• Executive & Leadership Communications - Serve as a strategic communications advisor to executive and senior leadership teams. - Develop executive communications, presentations, talking points, toolkits, FAQs, enterprise messaging, and engagement resources. - Coach leaders on communication effectiveness, change leadership, and employee engagement. - Equip leaders to communicate priorities and changes with authenticity, consistency, and confidence. - Strengthen sponsorship effectiveness through engagement strategies and communication support.
• Change Planning & Transformation Support - Lead integrated change and communicati