Director, Carrier PMM — Lead GTM & Growth

Applied Systems; Lincoln (NE); Hybrid; USD 150,000 - 180,000; Full time

Job summary

Applied Systems is seeking a Director of Product Marketing for Carrier Product Marketing to lead strategy, positioning, and launches across Cytora, Ivans, and carrier-facing capabilities globally. The role partners with PM, Sales, and Marketing to drive growth in a growing segment.

The candidate will build and mentor a PMM team, drive go-to-market plans, and shape brand architecture while working in a hybrid, multinational environment with travel as needed.

Qualifications

• 8-10+ years in B2B product marketing
• 3-5+ years of people management experience
• Proven track record leading product marketing for a high-growth segment in enterprise SaaS
• Excellent written, verbal, and presentation skills including interactions with analysts, partners, and industry events
• Bachelor’s degree in Marketing, Business, Communications, or a related field

Responsibilities

• Set the product marketing strategy for the carrier segment, owning positioning, narrative, and market direction across Cytora, Ivans, and all carrier-facing capabilities globally
• Translate complex, technical carrier capabilities into narratives and visuals that resonate with non-technical executives, owning the visual language across diagrams, one-pagers, and demos
• Own naming and brand architecture decisions across Cytora, Ivans, and the broader Applied Carrier portfolio
• Build, lead, and develop a team of product marketers covering Cytora and Ivans, establishing the carrier PMM operating model
• Partner with Product Management and Operations leadership on roadmap, positioning, and pricing, and with Sales, Customer Success, and Demand Gen to drive pipeline and adoption
• Govern the launch process for carrier-facing products, ensuring cross-functional alignment and strong launch outcomes
• Drive carrier market and competitive intelligence, and build relationships with industry analysts
• Own a systematic win/loss and customer research program, feeding findings into positioning and strategy
• Own and report on PMM-influenced metrics for the carrier segment

Skills

B2B product marketing

People management

Enterprise SaaS

Executive storytelling

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Job description

Applied Systems is seeking a Director of Product Marketing for Carrier Product Marketing to lead strategy, positioning, and launches across Cytora, Ivans, and carrier-facing capabilities globally. The role partners with PM, Sales, and Marketing to drive growth in a growing segment.

The candidate will build and mentor a PMM team, drive go-to-market plans, and shape brand architecture while working in a hybrid, multinational environment with travel as needed.