Director, Camp Marketing & Guest Experience

The Salvation Army; Welling (OK); On-site; USD 60,000 - 90,000; Full time

Job summary

The Salvation Army’s Camp Heart O’ Hills is seeking a Marketing and Guest Experience Director to drive marketing, rentals, and guest service excellence from inquiry to post-stay follow-up. The role leads the camp’s digital presence and collaborates with HR on staffing while growing off-season rentals and guest satisfaction.

This role focuses on developing the annual marketing plan, maintaining the website, producing engaging content, and coordinating outreach events to attract clients and staff,

Qualifications

• Bachelor’s degree in Marketing/Communications, Hospitality/Business, or related field.
• 2+ years in marketing/sales, guest services, or events.
• No prior HR experience required.

Responsibilities

• Develop and execute an annual marketing plan for off-season rentals and retreats.
• Maintain and refresh the camp website and social media presence.
• Lead outreach events, job fairs, and campus visits to recruit staff.
• Collaborate with HR to support interviewing, onboarding, and hiring paperwork.
• Cultivate leads and manage proposals to convert inquiries into signed bookings.
• Collect guest feedback and implement improvements to guest experience.
• Report KPIs and pipeline updates to leadership monthly.

Skills

Marketing strategy

Lead generation

Event planning

Content creation

Digital marketing

Website management

Social media management

CRM basics

Communication

Education

Bachelor’s degree in Marketing/Communications, Hospitality/Business, or related field

Tools

CRM software

Microsoft Office

Job description

The Salvation Army’s Camp Heart O’ Hills is seeking a Marketing and Guest Experience Director to drive marketing, rentals, and guest service excellence from inquiry to post-stay follow-up. The role leads the camp’s digital presence and collaborates with HR on staffing while growing off-season rentals and guest satisfaction.

This role focuses on developing the annual marketing plan, maintaining the website, producing engaging content, and coordinating outreach events to attract clients and staff,