Executive Director, Business Analytics

OMDUS OMD USA LLC; United States; On-site; USD 150,000 - 250,000; Full time

Job summary

Omnicom’s Business Analytics team is seeking a senior analytics leader to drive vision, strategy and roadmap for bleeding-edge marketing sciences across a diverse client portfolio.

You will define data strategy across 1st, 2nd and 3rd party data, build client relationships through strategic advisory, and lead audience solutions in collaboration with Planning and Investment teams. The role requires 13+ years in data/analytics within advertising or consulting and strong leadership.

Qualifications

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: organized, detail oriented, project management
• Comfortable working in ambiguous situations
• Passionate about adopting emerging technologies in advertising

Responsibilities

• Set the vision, strategy and roadmap to deliver analytics solutions across your portfolio of clients.
• Defining and executing the data strategy: leverage 1st, 2nd and 3rd party data through integration and augmentation.
• Develop relationships with clients through strategic advisory on data and analytics opportunities.
• Lead and mentor direct reports; drive growth and skill expansion.
• Build best-in-class audience solutions in collaboration with Planning and Investment teams.
• Be a trusted advisor on audience strategy, measurement, and advanced analytics.
• Partner on annual budget setting, media plan development and ongoing optimization.
• Stay ahead of industry trends and contribute POVs on data solutions like clean rooms and attention measurement.

Skills

Marketing analytics

Client relationship management

Audience-based marketing

Data-driven advertising

Leadership

Communication and presentation

Training and coaching

Strategic advisory

Education

University degree

Job description

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

External Facing Responsibilities

• Set the vision, strategy and roadmap to deliver bleeding-edge marketing sciences solutions on your portfolio of clients.
• Defining and executing the data strategy: Uncover data needs/opportunities and develop a practical roadmap to get maximum value from 1st, 2nd and 3rd party data through integration and augmentation.
• Develop relationships with clients by providing strategic advisory on how data and analytics can help unlock strategic opportunities.
• Encourage creative use of data to solve client’s business challenges and support client’s growth, in close alignment with Planning and Investment teams.
• Provide thought leadership around analytics, research, measurement, and ad-technology concepts / methods / tools.
• Develop best in class audience solutions, in collaboration with Planning and Investment teams.
• Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.).
• Investigate the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.
• Lead and mentor direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build and expand skills.

Internal Facing Responsibilities

• Provide methodological support, coaching, training and advice to your direct reports and to the broader teams.
• Recruit new talent.
• Lead the development of playbooks for audience and measurement activities to help standardize the delivery of high-quality marketing sciences services across the agency.
• Build the pipeline and be responsible for the revenue goals of Marketing Sciences.
• Actively help to develop and grow DTA offerings by contributing to POVs and exchanging knowledge with colleagues at OM.
• Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events.

Required Skills

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
• Comfortable working in ambiguous situations
• Passionate about driving change by adopting emerging technologies in the advertising space

Education and Experience

• A university degree and 13+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

$150,000 - $250,000

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.

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