Associate Director, Business Analytics

Adelphi Group; Chicago (IL); On-site; USD 70,000 - 125,000; Full time

Job summary

Hearts & Science in Chicago seeks a senior Data & Analytics professional to lead client-facing analytics initiatives. You will drive strategic insights from complex data, shape measurement plans, and mentor analysts while collaborating with planning and investment teams.

The role requires 5–7 years in data/analytics within advertising or consulting, with strong visualization and storytelling skills. In-office presence is expected part-time under Omnicom policies.

Qualifications

• University degree and 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Knowledge of agency-side media campaign planning and execution is desirable, but not required.
• Strong storytelling with data-driven insights and polished client-facing materials.

Responsibilities

• Build deep understanding of the client’s strategic issues and competitive position.
• Ensure analytics yield clear, actionable insights and narratives.
• Participate in measurement plan development and execution.
• Present reports and POVs to clients regularly by phone and in person.
• Lead, mentor and train analysts and managers.

Skills

Marketing analytics

Excel & PowerPoint

Audience-based marketing

Leadership & client relations

Statistical analysis

Communication & presentation

Coaching & mentoring

Writing & project management

Ambiguity tolerance

Education

Bachelor's degree

Job description

Agency:

Hearts & Science

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Responsibilities
External facing responsibilities:

• Build and develop a deep understanding of the client’s strategic issues, initiatives and the competitive position.
• Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are
• constructed through sophisticated analytics techniques.
• Participate in the measurement plan development and execution.
• Ensure timely follow through on all scheduled and ad hoc deliverables.
• Generate and communicating clear, compelling and actionable insights; constructing insightful narratives through
• sophisticated analytic techniques.
• Recommend and implement research that will aid in the consumer insight gathering and strategic process.
• Identify opportunities to continuously improve processes.
• Lead, mentor and train analysts and managers.
• Present reports, POVs and other materials to clients on a regular basis over the phone and in person.
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.

Internal facing responsibilities:

• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Keep in front of industry trends and developments by conducting research and engaging in training.

Required Skills

• Industry Knowledge in marketing analytics and data
• Intermediate level skills with excel and powerpoint
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Demonstrated knowledge in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to dataand analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Good to have experience with statistical analysis (familiar with linear regression, data visualization)
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforwardand, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business
• writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
• Comfortable working in ambiguous situations

Education and Experience

• A university degree and 5-7 years of data and analytics experience in advertising, management consulting,
• marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

#LI-CC2

$70,000 - $125,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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