Director, Business Analytics

Hearts & Science; New York (NY); On-site; USD 140,000 - 170,000; Full time

Job summary

Hearts & Science in New York seeks an experienced analytics leader to join the Business Analytics team. You will translate client challenges into actionable insights and strategic recommendations, working closely with planning and investment teams.

You will guide measurement plans, budget development, and analytics initiatives, mentor managers, and collaborate across internal teams to optimize media plans and drive business outcomes for clients.

Qualifications

• Industry Knowledge in marketing analytics and data (1st & 3rd party data, data lakes, clean rooms).
• Experience in marketing analytics related to media and customer journey development, including budgeting, forecasting and ROI.
• Expertise in audience-based marketing and data-driven advertising.
• Analytic skills and problem-solving to translate issues into actionable solutions.
• Proven leadership with client relationship experience.
• Strong communication and presentation skills to translate business solutions into marketing programs.
• Ability to train and coach colleagues, manage projects and write/present clearly.

Responsibilities

• Build understanding of the client's strategic issues and competitive position.
• Lead analytics to deliver clear, actionable insights and narratives.
• Partner with Planning, Investment, and Activation on budget setting and plan optimization.
• Lead measurement plan development and execution.
• Anticipate client needs and develop proactive solutions.
• Ensure timely delivery of scheduled and ad hoc deliverables.
• Provide methodological support and coaching to teams.
• Mentor managers and ADs; contribute to segmentation and audience identification.
• Design tests to measure the incremental impact of media on outcomes.
• Offer ad hoc support to solve broad marketing problems.

Skills

Marketing analytics

Integrated marketing

Audience-based marketing

Analytic problem solving

Leadership & client relationships

Communication & presentation

Team coaching

Education

University degree

Job description

Job Description

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Agency

Hearts & Science

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

Responsibilities

External facing responsibilities:

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
• Partner with the Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization.
• Lead the measurement plan development and execution.
• Anticipate client’s needs and proactively developing solutions to address them.
• Ensure timely follow through on all scheduled and ad hoc deliverables.
• Generate and communicate clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.
• Recommend and implement research that will aid in the consumer insight gathering and strategic process.
• Identify opportunities to continuously improve processes.
• Lead, mentor and train managers and ADs.
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Provide ad hoc support to the clients to solve broad strategic marketing problems.

Internal Facing Responsibilities

• Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

Required Skills

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)

Education and Experience

• A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

$140,000-170,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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$140,000-170,000