Associate Director Business Analytics

Omnicom Media; New York (NY); On-site; USD 110,000 - 135,000; Full time

Job summary

Omnicom Media is seeking a senior Business Analytics professional to translate complex data into actionable strategic insights for client campaigns. You will lead analytics initiatives, mentor analysts, and collaborate with planning and investment teams to optimize media plans and budgets.

The role requires 5-7 years in data and analytics within advertising or digital consulting, with strong leadership and communication skills to present to clients and internal stakeholders alike.

Qualifications

• Industry knowledge in marketing analytics and data.
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Demonstrated knowledge in audience-based marketing and data-driven advertising.
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics.
• Proven leadership ability and strong, impactful client relationship experience.
• Stellar communication and presentation skills: able to translate unstructured business solutions into innovative customer marketing programs.
• Ability to train and coach colleagues for growth: organized, detail oriented, prioritizing, business writing & presenting, analysis, and project management.

Responsibilities

• External facing responsibilities: Build understanding of client's strategic issues and initiatives.
• Ensure analytics lead to clear, actionable insights and narratives built through analytics techniques.
• Participate in measurement plan development and execution.
• Generate and communicate insights; present reports and POVs to clients.
• Contribute to consumer segmentation and audience identification/exploration processes.
• Design tests to measure incremental media impact on business outcomes.
• Internal facing responsibilities: Manage cross-functional day-to-day tasks and priorities.
• Partner with Planning and Investment teams on budget setting and media plan development.
• Lead and mentor direct reports and build skills roadmap.
• Keep up with industry trends through research and training.

Skills

Marketing analytics

Integrated marketing

Audience-based marketing

Data-driven advertising

Leadership

Client relationships

Communication/presentation

Training/coaching

Ambiguity tolerance

Education

University degree

Job description

Job Description

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Agency

Omnicom Media

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

Responsibilities

External facing responsibilities:

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
• Participate in the measurement plan development and execution.
• Ensure timely follow through on all scheduled and ad hoc deliverables.
• Generate and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.
• Recommend and implement research that will aid in the consumer insight gathering and strategic process.
• Identify opportunities to continuously improve processes.
• Lead, mentor and train analysts and managers.
• Present reports, POVs and other materials to clients on a regular basis over the phone and in person.
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.

Internal Facing Responsibilities

• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Keep in front of industry trends and developments by conducting research and engaging in training.

Required Skills

• Industry Knowledge in marketing analytics and data
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Demonstrated knowledge in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
• Comfortable working in ambiguous situations

Education and Experience

• A university degree and 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

110-135

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110-135