Director, Business Analysis

Billgo,-Inc.-1; Fort Collins (CO); On-site; USD 150,000 - 190,000; Full time

Job summary

BillGO is seeking a Director of Business Analysis to drive data-informed strategy and decision-making across BGX. You will lead a team supporting acquisition and customer experience analytics, partnering with leadership across marketing, product, data, and growth to optimize growth, retention and lifetime value.

You’ll build models on CAC, LTV and payback, create dashboards, and influence cross-functional strategies that improve activation, adoption and retention.

Qualifications

• Bachelor’s degree in Business or quantitative field (Economics, Finance, Math, Statistics, Engineering, etc).
• 5+ years of experience in quantitative analytics.
• 2+ years of experience in people management.

Responsibilities

• Drive analysis on end-to-end acquisition funnel performance from impressions to activation to optimize growth.
• Develop insights to identify high-value customer segments and optimize audience targeting and channel mix.
• Build models to understand CAC, LTV, and payback periods; support forecasting and scenario planning.
• Analyze the customer lifecycle to identify activation, adoption, attrition drivers and retention levers.
• Deliver dashboards and reporting across acquisition and customer management value chain.
• Lead cross-functional collaboration with marketing, product, data, risk, and engineering.
• Mentor analysts and scale the function; design and measure A/B tests.

Skills

Data analytics

Leadership

Stakeholder management

A/B testing

Cohort analysis

Customer segmentation

Data visualization

Cross-functional collaboration

Decision making

Communication

Education

Bachelor’s degree in Business or quantitative field

Tools

AI tools (Claude, ChatGPT)

Job description

Director, Business AnalysisBillGO is seeking a Director, Business Analysis to drive data-informed strategy and decision-making across BGX. This role will lead a team supporting both acquisition and existing customer experience analytics, helping drive insights and optimizations.You’ll partner closely with BillGO Exchange leadership, marketing, customer experience, product, data and growth teams to analyze acquisition performance across channels, understand customer behavior, and identify opportunities to improve experiences and deliver insights that increase growth, retention and lifetime value. This role plays a key part in ensuring BillGO not only acquires customers—but keeps and grows them effectively.Why This Role MattersThis role is critical to BillGO’s growth because it ensures that customer strategies are effective, scalable, and data-driven. By turning complex marketing, customer behavior, and lifecycle performance data into actionable insights, this role directly impacts how effectively we attract, convert, grow and retain customers to maximize their lifetime value.Without this role, acquisition and customer retention efforts risk becoming fragmented or inefficient; with it, BillGO gains clear visibility into what drives growth and engagement, enabling smarter, more targeted decisions, faster experimentation, and stronger returns.What You’ll DoCustomer Acquisition StrategyDrive analysis on end-to-end acquisition funnel performance (impressions to clicks to conversions to activation) to identify trends, anomalies and opportunitiesDevelop insights to identify high-value customer segments and optimize audience targeting, segmentation, and channel mix.Build models and analyses to understand customer acquisition cost (CAC), lifetime value (LTV), and payback periods.Support forecasting and scenario planning for acquisition growth.Customer Experience StrategyDrive analysis of the end-to-end customer lifecycle (onboarding to activation to engagement to retention) to identify key business opportunities and strategies to increase customer lifetime value (LTV).Identify key drivers behind activation, adoption, and attrition.Identify high-value and at-risk customer segments and recommend targeted actions.Conduct cohort and longitudinal analyses to understand customer trends over time.Deliver insights to improve customer retention, utilization, and frequency of use.Partner with product and customer teams to identify friction points and opportunities in the user experience.Develop and maintain customer segmentation frameworks (behavioral, cohort-based, value-based).Test Design & AnalysisPartner with marketing teams to design and measure A/B tests and experiments.Partner with product to design and measure tests across the product lifecycleData & ReportingCreate and maintain dashboards and reporting frameworks across the acquisition and customer management value chain.Ensure stakeholders have clear visibility into key metricsTranslate complex data into clear, actionable insights for stakeholders.Cross-Functional LeadershipInfluence stakeholders and drive clarity on strategies, priorities, and trade-offsBuild and mentor analysts as the function scalesWhat You BringBachelor’s degree in Business or quantitative field (Economics, Finance, Math, Physical Sciences, Statistics, Engineering, etc)5+ years of experience in quantitative analytics2+ years of experience in people managementDemonstrated ability to problem solve and make decisions based on analysisProven track record of creating and delivering business strategies that enable growth and profitabilityStrong proficiency with data analysis tools and experience working with large datasetsExperience with cohort analysis and customer segmentation, preferably across the lifecycle from acquisition through retentionAbility to leverage AI tools (e.g., Claude, ChatGPT) as a force multiplier to improve speed, quality, and impact of work.Action-oriented and results-focused approach to decision-making and problem solvingDemonstrated ability to communicate effectively across levels and groups to drive alignmentStrong experience working cross-functionally with marketing, data, product, risk, and engineering teamsPreferredExperience in fintech, payments, banking, or lending