Senior Analyst (GTM)

Homebase; United States; Remote; USD 110,000 - 150,000; Full time

Benefits offered by this job

Stock Options

Paid parental leave

Generous PTO

Work from Anywhere Month

Medical, dental, and vision insurance

401(k) matching program

Pre-tax commuter benefits

Job summary

Homebase is seeking a Senior Analyst to empower Go-To-Market teams with data-driven decisions. You will connect disparate data sources, run analyses, and build self-serve AI-powered tools that scale beyond ad hoc requests.

You’ll define metrics, collaborate with Sales, Marketing, RevOps, and Finance, and ensure data integrity across GTM motions. This role blends analytics with practical system-building in a high-growth SaaS environment.

Qualifications

• 3–5 years of experience in analytics.
• Proven ability to model and measure business impact.
• Experience building AI-powered reporting and insights systems.

Responsibilities

• Architect and maintain data and reporting system linking GTM funnel into a single view.
• Define and maintain a clear metric framework with GTM leadership.
• Build scalable self-serve tools and AI-powered interfaces for teams.
• Surface risks and opportunities with actionable insights for leadership.
• Translate complex analyses into executive-ready narratives.

Skills

Cross-functional

Analytics storytelling

SQL

Python/R

AI tools

Data instrumentation

Tools

Salesforce

dbt

Databricks/Snowflake

Looker/Tableau

Job description

• We are looking for a Senior Analyst to help our Go-to-Market teams make better decisions with data
• This is a broad GTM analytics role spanning Sales, Marketing, RevOps, and Customer Support
• You will connect systems and data sources together, run analyses that drive business decisions, and build self-serve tools that let teams answer their own questions instead of waiting on one-off requests
• Just as important as how you build is knowing what’s worth building
• You will help decide which questions actually matter and define the metrics that answer them
• In this role, you will spend time with GTM teams to understand what enables them to grow and excel, and use that understanding to decide what’s worth building
• You won’t just be an analyst; you’ll be a builder of AI-powered systems and tools that solve those problems, moving at a speed that wouldn’t be possible the traditional way
• Architect and maintain the data and reporting system that connects our entire GTM funnel (marketing, product, sales, and CX) into a single, trusted view of the business, covering everything from pipeline health to campaign performance to customer support metrics
• Define and maintain a clear, consistent metric framework, partnering with GTM leadership to evaluate ROI by motion and channel and identify which programs are driving results
• Build scalable self-serve tools (agentic BI tools, natural language interactions, agent skills, etc.) that empower teams, managers, and executives to track performance without relying on ad hoc requests
• Proactively surface risks and opportunities, spotting gaps, trends, and quality signals before they become surprises for leadership
• Translate complex analyses into clear, executive-ready insight that drives decisions on headcount, investment, and strategy
• Work closely with data engineering to ensure data integrity, tracking accuracy, and instrumentation completeness as new GTM motions launch

Benefits

• Stock Options
• Paid parental leave
• Generous paid time off options
• Offsites, customer days & social events
• Work from Anywhere Month
• Medical, dental, and vision insurance
• 401(k) matching program
• Pre-tax commuter benefits
• Snacks + lunch on us at hub offices
• MasterClass at Work for ongoing learning
• Group health benefits coverage
• Snacks + lunch on us at hub offices
• Group RRSP with employer match + TFSA
• MasterClass at Work for ongoing learning

If you’re energized by answering the most important business questions, owning complex analytical systems, and building tools that scale beyond individual requests, this role is for youExperience working cross-functionally with Sales, Marketing, RevOps, and Finance in a high-growth SaaS or subscription environmentExceptional communication and storytelling. Able to translate complex pipeline and revenue data into clear, executive-ready narratives that drive decisions3–5 years of experience in analytics, with demonstrated ability to model and measure business impactProven ability to build and maintain an AI-powered reporting and insights system, meaning you can define instrumentation, structure data, and keep a body of context for AI agents to reason over reliablyStrong technical foundation with an AI-native mindset. You build agents, automate workflows, and use AI tools like Claude Code in both your work and personal life, and you keep a close eye on the latest AI productivity toolsAdvanced SQL skills, AI-assisted proficiency in Python and R, and experience with modern analytics and data stacks (Salesforce, dbt, Databricks/Snowflake, Looker, Tableau, or similar)Experience comes in many forms—so if you’re excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply!