Director, Brand Partnerships - NIL & Licensing Strategy

Gondola; Orlando (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

UCF Athletics seeks a Director of Brand Partnerships to lead revenue-generating and brand-enhancing initiatives across Corporate Sales, Naming Rights, NIL, Licensing and Merchandising. This role ensures the university’s brand integrity across licensing platforms and retail partnerships.

You will collaborate with senior leaders to develop opportunities, manage key partners like UCFAA and Fanatics, and drive licensing strategies to expand retail presence nationwide.

Qualifications

• Bachelor's degree in an appropriate area of specialization (required).
• Master's degree in an appropriate area of specialization (preferred).
• Four years of relevant experience for a bachelor's degree; two years for a master's degree.

Responsibilities

• Collaborate with senior leaders on revenue-generating and brand enhancement opportunities.
• Research NIL best practices in brand marketing, sales and partnerships for student-athletes.
• Identify and cultivate opportunities to increase revenue streams.
• Manage relationships with UCFAA corporate naming rights partners.
• Coordinate annual reviews and events to grow partnerships and brand exposure.
• Interact with PlayFly, on-campus retailers and licensing partners to boost campus exposure.
• Develop licensing strategies to drive consumer retail purchases and expand the university’s retail presence.

Skills

Leadership

Interpersonal skills

Organizational abilities

Education

Bachelor's degree in an appropriate area of specialization

Master's degree in an appropriate area of specialization

Job description

UCF Athletics seeks a Director of Brand Partnerships to lead revenue-generating and brand-enhancing initiatives across Corporate Sales, Naming Rights, NIL, Licensing and Merchandising. This role ensures the university’s brand integrity across licensing platforms and retail partnerships.

You will collaborate with senior leaders to develop opportunities, manage key partners like UCFAA and Fanatics, and drive licensing strategies to expand retail presence nationwide.