NIL Creative & Brand Strategy Director

Gondola; Gainesville (FL); On-site; USD 110,000 - 160,000; Full time

Job summary

University of Florida seeks a Director of NIL Creative & Strategy to lead innovative agency initiatives and elevate athlete branding. You will act as a strategic partner across Florida Athletics, mentoring athletes and staff while pursuing new business opportunities and high-level sponsorship strategies.

The role requires a track record in NIL, branding, and the creator economy, with strong leadership, communication, and presentation skills.

Qualifications

• Bachelor's degree in a relevant field.
• Four years of progressive experience in collegiate athletics, professional sports, agencies, media, marketing, or entertainment.
• One year of supervisory experience.
• Valid driver’s license.
• Portfolio demonstrating excellence across multiple creative disciplines.

Responsibilities

• Lead NIL creative strategy and agency initiatives for Florida Athletics.
• Serve as a strategic partner across the athletic department while contributing creatively.
• Mentor athletes and staff in branding and creative projects.
• Develop new business opportunities and sponsorship strategies.
• Lead high-level presentations and communicate measurable value.

Skills

Leadership

Mentoring

Communication

Project management

Education

Bachelor's degree in Creative Media, Communications, Marketing, Sports Management, Journalism, or related area

Tools

Adobe Creative Suite

Microsoft 365

Canva

Instagram Edits

Presentation software

Emerging creative technologies

Job description

University of Florida seeks a Director of NIL Creative & Strategy to lead innovative agency initiatives and elevate athlete branding. You will act as a strategic partner across Florida Athletics, mentoring athletes and staff while pursuing new business opportunities and high-level sponsorship strategies.

The role requires a track record in NIL, branding, and the creator economy, with strong leadership, communication, and presentation skills.